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What do creativity managers do?

Replace the word management with the word optimisation.

That's wh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at creativity managers do: they optimise the quality of the idea pool (creativity) and the implementation

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

process (innovation).

There are many methods of optimisation and the creativity leader must be aware of a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l of them, in other words, he or she must synthesise them for optimal effect.

Areas [within creativity] t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat need managing include motivation, organisational culture, organisational structure, incremental versus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

radical effects and processes, knowledge mix, group structures, goals, process and valuation.

Areas [wit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in innovation] that need managing include idea selection, development / prototyping and the art of commerc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ialisation.

It is worth noting that 4000 good ideas result in 4 development programs, which in turn resul

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ts in 1 winner.

Creativity, Innovation and Gender

It is more accurate and safer to argue that the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e are no gender differences: that males and females are equally creative and equally capable of innovation

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

.

There are studies that show that, for example, males dominate in fields such as engineering, IT, mathem

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

atics and so forth and that women dominate fields such as social sciences, fashion etc.

However, all of t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ese studies are highly questionable in terms of reliability, variability and generalisability. Further, th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eir conclusions and implications are highly disputed.

Additionally, socialisation, education, nurture, ac

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ceptable gender roles et al play an important part in determining what activities males and females engage

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in.

So do yourself a favour, leave this one alone.

Learn more…

Download the MBA research, lea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rn about this topic at http://www.creativity

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

-management.com/.

You can also receive a regular, free newsletter by entering your email address

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

as long as no changes are made, the author's name is retained and the link to our site URL remains active

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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