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“If your growth rate in revenues consistently outpaces your growth rate in people, you simply will not – indeed cannot - build a great company.” Jim Collins

Increased globalization and competition combined with

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an aging workforce have intensified the need for talented and engaged workers. Workforce reductions have slowed down the major battles for talent, but have increased the need for the talent to remain at a high l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vel of performance. Many companies are trying to handle this dilemma by aggressively recruiting from the outside, hoping to land some bright stars who might take them boldly into the future. What is needed is a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

method that will develop the current workforce and keep the leadership pipeline full. Studies confirm that organizations that invest in leadership development programs and strategies have higher retention rates

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

The cost of replacing a leader is 29-46% of his or her salary. These costs could include recruitment, lost productivity and business plus many other hidden costs.

Increasing Leadership Capability

Capability

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s the ability to perform or produce; an innate potential for growth and development. Everyone has a certain level of capacity and that level determines the opportunities that are available for that person at an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y given time. The important thing about capacity is that it expands. The more you help people to develop their talents, the greater their ability becomes and the more opportunities become available for the ind

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

vidual and the company. Increasing Capacity requires conscious effort. People don’t increase their ability by doing the same thing. Growth requires stretching oneself. It requires conscious application of new s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ills. Let’s take a look at a newly promoted leader: This person is technically very good, which is why he was promoted to leadership in the first place. Once in the leadership role, however, he starts to flounde

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

because he is doing the same thing he always did yet now he needs different results. Increasing capacity requires identifying the skills necessary at each leadership level and then consciously applying them. M

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ny companies don’t articulate the skill set differences for the varying leadership levels. Without knowledge of the skills the leader needs to develop, he will not develop those skills.

Once armed with the kno

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wledge, new leaders confident in their abilities to make a difference may fail in spite of their efforts because they haven’t developed the skills yet. The pathways haven’t been developed in the brain. New skill

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

take conscious practice. Self-knowledge is a critical aspect of any growth training initiative. If the new leader is not able to ascertain what skills need to be developed, the talents that lay dormant and the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

weaknesses that undermine their effectiveness the results will stay the same. Standardized assessments can be a helpful tool in this phase to illumine any potential blind spots.

Readiness and Willingness

With a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y development initiative, the key ingredient for success is the readiness and willingness of the people being developed. This requires their commitment to practicing new skills and being open to the ultimate ch

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

llenges and failures that come along the way. Creating opportunities for leaders to choose to be part of a leadership development process assures that the power, accountability and responsibility stays with the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

leader and that change begins with him or her.

Talent management and development projects take support and commitment from all levels of the organization, from the top down. Jack Welch, past CEO of General Elec

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ric likened his job to that of gardener providing water and other nourishment to the men and women under him. This is a useful analogy for all levels of leadership.

The companies that will thrive in the coming

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

years are the ones that follow a succession plan: A plan that defines the skills for each leadership level and creates standards that can be closely measured to ensure results. Leadership development designed to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

increase the capacity of the leader and the organization will lead to greater opportunities and a more productive workforce. In the organizations of today and tomorrow development is not a luxury but a necessity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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