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One of the fastest ways to propel your business to the next level is to nurture and enhance your relationship with your existing customers. Satisfied customers are still the #1 best way of adverti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sing. Studies show that it costs as much as five times more to win a new customer than to keep a current customer. Unfortunately, many business owners fail to promote repeat sales from their sat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

isfied customers, and they fail to realize that without their satisfied customers, they have no business.

Keep in mind, a satisfied customer who is a happy customer typically informs five people

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

about your products and/or services; while an unsatisfied customer will naturally inform ten to fifteen people about your poor service and inferior products. Your unsatisfied customer will begin t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o shop with your competitors. You not only lose the unsatisfied customer to your competitor, but even worse the unsatisfied customer will probably take ten to fifteen others potential clients wit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h him/her.

Let’s talk about what you can do to keep your prime customers contented and long-term purchasers of your products and/or services. Always contact your prime customers after they have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

made a purchase to say “thank you” for choosing your business to do business. This should be done within twenty-four to forty-eight hours after their purchase.

This is also a good time to ask th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e prime customer if he/she is pleased with your products and/or services and to ask him/her what else your company can do to keep him/her as a prime customer. The information acquired from your pr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ime customers can be utilized to develop a customer satisfaction program and will aid you in developing future growth strategies. While you have the prime customer on the phone, don’t forget to m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ention other products and services that you offer.

When corresponding with your prime customers, it is most important to keep it personal. Voice mail and e-mail are easy ways to communicate, but

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

don’t forget---it’s the personal touch that can make a difference. It is also important to remember those special days of your prime customers (i.e. birthdays and holidays). Remembering your prim

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e customers on special occasions is just another way to let them know how much you value their business. Just one thing--too much contact with your prime customers can become annoying; know when e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nough is enough.

When you keep in touch with your prime customers, they will not have a problem referring your products and/or services to other people. Prime customers can help you build new re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lationships by their recommending your products and/or services to their circle of friends or clients. You may even want to ask your prime customers if you can display your literature or brochure

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in their office or place of business. Prime customers can also help you distribute your information through their database contacts.

Every business should have a written customer relation’s poli

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cy. Your policy should be a guarantee to your customers/clients that you are dedicated to achieving customer satisfaction and that you stand behind your products and/or services. Be sure to displ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ay your policy in your establishment so that your customers can easily observe it. If your customer relation’s policy is worded correctly, it can become a marketing tool for your business.

Final

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ly, don’t become an entrepreneur who is so engrossed in prospecting that you lose sight of your prime customers. Your prime customers, if nurtured properly, will generate larger sales more cost e

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ffectively than those prospects. No matter how you segregate it --- it is more cost effective to keep a prime customer than to prospect for a new customer. Prime customers will propel your busin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Time Dimension: presented versus 1991 ZIP Codes in one ZIP and the other side in a United States America ZIP Code. The block to ZIP equivalence file organized by the vendors each chunk was assign to one and only one survey building block.

The first thing you find when looking into the world of Customer Relationship Management (CRM) is the number of different definitions in use today. In this article I will endeavour to explain exactly what Customer Relationship Managment is...

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