Digg It - Business

The goals of every media replication and packaging project are:

Deliver your product to the end-user on time.
Use the most cost effective options possible to achieve the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

project's business goals.

Deliver a pristine, high quality final product to the end-user.

The first step to achieving these goals is to establish a budget and timeline tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

meets all project requirements. The best way to ensure that timing and budgetary restraints are met is to involve all the pertinent players from the start. On many projects, the repl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ication and packaging people are brought in too late to optimize the campaign's effectiveness. Too often decisions are made without the input of key participants in the process, result

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng in a truncated replication and packaging timeline and less- than- optimal product costing more than it should.

The participation of replication and packaging experts throug

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

out the process more effectively organizes your project. They can be particularly helpful in identifying opportunities for improving efficiency. In many cases, for example, key media pa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ckaging elements and the final media content development stages can be produced concurrently. Most importantly the early involvement of a seasoned media replication and packaging profe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sional can give the project more options and help avoid challenging situations before they occur.

Organizing a Media Replication and Packaging Project

There are steps to be tak

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n and questions to be asked at the offset of all media replication projects. Working through each step ensures the most efficient process and highest quality results.

Estab

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lish business goals - what are you trying to accomplish?

Sales or marketing?
Education?
Training?
Entertainment?

Identify your audience.

<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Business executives?

Factory workers?

Teachers?

Senior citizens?

Children or adolescents?

Determine the final quantity.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

w many people does the campaign need to reach?

Decide how the final product can meet the business goals of the project.

Determine which delivery mechanism will be use

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d to get final product to the end-user.

Are they being given out at a trade show?
Will they be sent in the mail?

Decide which media should be used - CD,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

DVD, or VHS.

Will end-user view product on a computer or TV?
Does end-user have a DVD player or computer with DVD drive?
How much content is the on final prod

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ct? Can it fit on a CD?

Will there be video in the final product? Is it a talking head or full motion video? Is the sound quality important?

Assign a level of imp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ortance to the final product's design element.

Is the end-user required to view the media?
If not, will it take a powerful design element to persuade the end-user to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

view the media?

Does the design need to be consistent with the company's established corporate palette?

Choose the kind of packaging that achieves both the delivery

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd impact goals of the project.

Do collateral printed materials need to go in the packaging along with the media?
Will it benefit the project if a sample of the comp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

any's product is packaged with the final unit?

Identify the project's final budget.

Specify the action desired of your end-user after receiving the product.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

> Is a Business Reply Card needed?

Should the return address on the packaging?

Should the URL and phone # be clearly visible on the packaging or media label?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/22898/diggit-Managing-Media-Replication-Projects.html">Managing Media Replication Projects</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/22898/diggit-Managing-Media-Replication-Projects.html]Managing Media Replication Projects[/url]

Getting started in IT is tough. Other times, your career path may stall. Chris Bryant, CCIE #12933, knows what both situations feel like and tells you how to get back on the right path to IT career success.

Do you want to change your job but don’t know the right way to go about it? Are you vacillating between waiting for your dream job or accepting the first one that comes your way? Or are you a fresher falling in line with what your parents wish you to be rather than what you wish to be? If this is the kind of situation you find yourself in, then the next few minutes will help you get a clearer picture. Here is our bowl of chicken soup for the job seeker’s soul. Read on...

You probably have realized that word-of-mouth can be a very strong marketing tool. Most self-employed professionals know that referrals can be a great building block. But you may think that building enough word-of-mouth to generate a substantial amount of business is a dream. It isn't.

Tags

Links

Digg It - Managing Media Replication Projects

Related Articles: