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Digg It - Is Your Sales Letter Too Long Or Just Plain Old Boring
Interestingly enough the majority of people who ask me whether their sales letter is too long have missed the boat somewhat.
You see, their mind is focused on the length of their sales letter rather than the job the sales letter has to do, and when they do th
You see, their mind is focused on the length of their sales letter rather than the job the sales letter has to do, and when they do th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
at it is impossible to write in a manner that will convince the reader to take action and buy their product.
No, your main focus when writing a sales letter must be on the job it has to do and that, in a nutshell, is to convince the reader that he or she need
No, your main focus when writing a sales letter must be on the job it has to do and that, in a nutshell, is to convince the reader that he or she need
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to buy your product.
Pay special attention to the word 'need' here. You must focus upon the emotional need of the reader - this could be nothing more than simple 'one-upmanship' over a neighbour instead of a logical need.
For it is a fact that man..
"Buys
Pay special attention to the word 'need' here. You must focus upon the emotional need of the reader - this could be nothing more than simple 'one-upmanship' over a neighbour instead of a logical need.
For it is a fact that man..
"Buys
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
based upon emotion and justifies that decision with logic."
Just think about that statement for a second. When was the last time you bought something based purely upon cold hard logic? Probably never right? It was your emotions that directed you toward the p
Just think about that statement for a second. When was the last time you bought something based purely upon cold hard logic? Probably never right? It was your emotions that directed you toward the p
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rchase and the logic that justified it.
Take a shiny new car as an example. (And by the way, 'shiny new' is a subtle emotional trigger...)
If you were to look at the purpose of a car through the eyes of cold hard logic then there would be very little reason
Take a shiny new car as an example. (And by the way, 'shiny new' is a subtle emotional trigger...)
If you were to look at the purpose of a car through the eyes of cold hard logic then there would be very little reason
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
to buy one with all the latest gizmos that are designed to pamper you. (and cost you more)
All a car has to do is get you from A - B safely, dryly and quickly. Given that logical explanation, who has need of a radio, electric windows, self adjusting vibrating
All a car has to do is get you from A - B safely, dryly and quickly. Given that logical explanation, who has need of a radio, electric windows, self adjusting vibrating
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
seats, automatic distance sensor for reversing and so on?
They don't help you in the primary purpose of getting from A - B do they? No, rather they serve to pamper you at an emotional level.
So going back to your sales letter you need to identify these emot
They don't help you in the primary purpose of getting from A - B do they? No, rather they serve to pamper you at an emotional level.
So going back to your sales letter you need to identify these emot
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ional triggers inside your prospect and write about them in an exciting way that is sure to trigger those emotional needs further.
If this means that you have to write 30 pages of copy to do so then do it!
The more you have to write the better the chances yo
If this means that you have to write 30 pages of copy to do so then do it!
The more you have to write the better the chances yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
will have of getting the sale.
However...
Don't just go and write thirty pages of waffle or repetition. You should ensure that your pages are full of emotional excitement and not just page after page of boring old features.
You also need to prove how your
However...
Don't just go and write thirty pages of waffle or repetition. You should ensure that your pages are full of emotional excitement and not just page after page of boring old features.
You also need to prove how your
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
product has helped others. Social proof in the form of testimonials from other satisfied customers is a powerful addition to your sales copy. They are usually written in a persuasive, emotional way - after all the writer has bought your product and it has help
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d him or her - and are often all that needs to be added to your copy to convince your reader to buy.
Going back to the car again...
Here are a couple of features that will do nothing to add excitement to your sales letter:
Auto reversing distance sensor...
Going back to the car again...
Here are a couple of features that will do nothing to add excitement to your sales letter:
Auto reversing distance sensor...
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
It has the latest auto-reversing, distance sensing device.
"So What?" You say, " What use is that to me?"
--------------------
Vibrating Seats:
The seats vibrate as you drive.
"Er... Excuse me?" You think, " Why do I need a car that has seats that shake
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
bout when I drive? I mean if I drive over a bumpy road I'll get the same effect won't I?"
--------------------
Blah, blah, blah... What is this doing for your prospects emotional needs? Nothing! It's just another page full of boring old words, Goodbye!
Now
--------------------
Blah, blah, blah... What is this doing for your prospects emotional needs? Nothing! It's just another page full of boring old words, Goodbye!
Now
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
if you change the above sentences to something like...
For the auto reversing sensor:
Save Money On Your Insurance Premiums...
The truth about sky rocketing premiums is out. Major insurance companies have admitted that 60% of all claims for minor bumps on v
For the auto reversing sensor:
Save Money On Your Insurance Premiums...
The truth about sky rocketing premiums is out. Major insurance companies have admitted that 60% of all claims for minor bumps on v
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
hicles they insure is due to parking bay mishaps.
"Many people just don't know how big their car is and accidentally bump into another one when manouevering around in busy parking lots..." Quoted an Insurance company spokesperson.
The shocking truth is, Your
"Many people just don't know how big their car is and accidentally bump into another one when manouevering around in busy parking lots..." Quoted an Insurance company spokesperson.
The shocking truth is, Your
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
premiums are being loaded due to others carelesness, but...
Now you need never worry about those fools or how big your car is again, because XYZ model will actually tell you when you are getting too close to another car. This means you have the pleasure of d
Now you need never worry about those fools or how big your car is again, because XYZ model will actually tell you when you are getting too close to another car. This means you have the pleasure of d
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
iving and saving on your insurance premiums at the same time.
--------------------
For the vibrating seats:
Personal Masseuse, Yours Absolutely Free With Every Car...
Imagine your very own personal masseuse... yours to pamper you as you drive... takes away
--------------------
For the vibrating seats:
Personal Masseuse, Yours Absolutely Free With Every Car...
Imagine your very own personal masseuse... yours to pamper you as you drive... takes away
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the stiffness in your back and legs in an instant... You stay fresh and alert whilst you drive and arrive safely at your destination - No other car has massaging seats that will pamper you like a king.
--------------------
Don't these two paragraphs create
--------------------
Don't these two paragraphs create
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
little more excitement in your mind?
All you have to do when you write your sales letter is keep building more excitement with every word until your prospect suddenly says "Wow! I gotta have one of those!"
It doesn't matter if you have to write 50 pages of
All you have to do when you write your sales letter is keep building more excitement with every word until your prospect suddenly says "Wow! I gotta have one of those!"
It doesn't matter if you have to write 50 pages of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
copy to create that feeling, as long as you keep the excitement building up your copy won't ever be too long.
Remember that your sales letter has to be exciting and long enough to do it's job otherwise you won't get the sale.
Copyright (c) 2006 Stuart Elliot
Remember that your sales letter has to be exciting and long enough to do it's job otherwise you won't get the sale.
Copyright (c) 2006 Stuart Elliot
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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