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Management by crisis has become one of the most popular terms. These people allow a cr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

isis to develop and then act upon it. They never try to anticipate a crisis, but act o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nly when the full-blown crisis arrives. Why do they manage like this? They behave in t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

his way because they subconsciously enjoy fighting crisis, and for that they manufactu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e one.

A good manager has few important tasks. To set goals, to achieve them, to mana

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ge resources effectively, to anticipate problems, to fight them if they come un announ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ced, to think and plan of future and to prepare the organization to stay ahead. Some m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

anagers ignore the problems when they are small. Instead they pay their total attentio

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to achieving given work. They sometimes believe that a problem may get solved in the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

course of time. Some times that does happen, but most of the times, it does not. At th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at point they have a crisis with them that needs immediate attention. They then leave

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

all other work and put all the resources of the organization to fight the crisis. Afte

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

fighting the crisis they present the case study to top management about how they foug

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ht the crisis successfully. Most of the top managers don't ask - why was the problem n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ot tackled in infancy, but applaud the manager for doing excellent fire fighting.

If

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you know that the electrical wiring in your building is old and needs immediate repair

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

why ignore it? Why not get it replaced in time? But that will never be recognized. Th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at will be classified under general maintenance. If a fire engulfs the building and yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u are able to save most of the precious papers, you will be applauded. This looks very

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

improbable, but look around you and you will find a person with these characteristics

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advertising is the traditional way to attract new customers. But unless you track this closely, you are probably not making as much money as you think you do. But there are other ways to attracting new customers that does not require much effort at all. And it is so cost effective that you will wonder why you did not think of this before. Well, may be you did but just did not implemented it. Read on to learn how others have been able to double their sales without paying for any advertising at all.

What are the speed bumps in your organization that keep you from comfortably traveling forward to better profits? Corporations are often more worried about the speed bumps placed in their way by regulations and competitors; when in fact, a closer focus on the internal speed bump removal will have a greater return on the investment of time and financial resources. By eliminating just these three obstacles, your profits will be easier to obtain and your ride much smoother.

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