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  • Digg It - 10 Conversation Starters for Introverts Who Want to Network Successfully

    Many of you know that I'm a card carrying introvert on the MBTI scale (INFP), and as such, business networking isn't high on my lists of things I love to do. Or, should I say, networking as it's
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    traditionally carried out -- big room, lots of people, mixing and mingling over drinks and inane cocktail party-like conversations -- is not my favorite activity. I'd rather have a tooth pulled,
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    think, than be subjected to this type of networking activity. However, if you put me 1:1 with someone, or even with a small group of people around a table, I have a good time and make great cont
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    cts.

    However, organizations around the world seem to believe that the "big group" networking is most effective, so they sponsor many of these events during the course of a year. Sometimes you hav
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    to push yourself out of your comfort zone to achieve your goals, especially as a business owner, and that can be a very scary feeling. Consequently, I have dragged myself, sometimes kicking and
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    creaming, to more of these events than I care to count.

    I'm here to tell you that if you never choose to challenge yourself in any way, the success you'll have in growing and developing your busi
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ness will be slow and stagnant, at best. What you resist most is usually what you most need to learn, and resistance around networking can be tied to lacking confidence in yourself and your abilit
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    es, or, if you're an introvert, it can tied to not knowing how to handle these types of events in a manner that's consistent with your personality style as an introvert.

    What has made this proces
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    easier for me is that I go in with the attitude that I'm seeking to build relationships and find out as much as I can about the others with whom I speak, as I do love to help people out by connec
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ing them to other people or resources that will help them accomplish what they want to accomplish.

    Now, before going to a "big group" networking event, in an effort to psych myself up, I think of
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    3-4 powerful questions I could ask the people there to best help me get to know them and what they do and perhaps lay the foundation for an ongoing relationship. This technique is much more effect
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ive than talking about sports scores or the latest celebrity scandal, believe me!

    Here are ten questions that I've used to help me begin to develop deeper relationships at a networking event:

    Wh
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    t is the product or service your business provides?

    Tell me about your ideal client and how I might recognize him/her.

    What projects are you working on right now?

    How did you decide to go into
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    his business?

    What do you find most challenging about (your industry) these days? I fill in the industry name in with banking, computer maintenance, financial planning--whatever is appropriate to
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    the person with whom I'm speaking.

    Tell me about your community involvement. In what other professional or civic organizations do you participate and what role do you play in the organization?

    H
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    w is (some current event) impacting your industry/business right now?

    What do you most enjoy about what you do?

    I'd love to hear one of your client success stories--how did you make a difference
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    in the client's life or business?

    Who would be a good referral for you at this point?

    People love to speak about themselves and are flattered when they're asked deeper questions. This technique
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    takes all the pressure off of me, as my focus is the other person. This strategy makes all the difference in the world for me. And, by digging a little deeper with the person, there's a greater po
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    sibility that we might find the common ground on which to begin to establish a working relationship. You'll also find that the other person will more than likely want to hear your answers to some
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    f these same questions, so be sure that you've developed answers for them for your own business as well.

    So, ye introverts, be not afraid and go forth and network!

    Copyright (c) 2006 Donna Gunte


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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