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    Do you remember Frank Sinatra’s song…? “I did it my way”

    Excellent song. I love it.

    And you know what… some business owners love the notion of ‘doing it my way’ so much that they ‘hold’ onto every aspect of their business – so much so that they don’t allow people to help them to grow.

    The
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    y latterly stop their staff from helping them.

    They stop their ‘accountant’ from helping them

    And they stop any outside expert from helping them…

    There may be all sorts of reasons for this behaviour…

    They may be too proud to ask for help.

    They may be too scared to ask for help (as it ca
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    n make you feel quite vulnerable).

    They may think it’ll cost too much to get help (well if you think education costs too much – you should try ignorance).

    Or they may think that they don’t have time to look for help… don’t trust anyone to help them, or even worse, they may think they don’t
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    need help.

    If you want to grow your business you have to make sure that all your people are ‘on your side’. You simply can’t afford a staff member, or an external consultant that is wayward – or not fully committed.

    Because when they are passionate, focus and committed to you and your bus
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    iness, growing becomes easy because you can trust your people.

    Why? Because they love doing what they do.

    Business owners that have had excellent growth, and made extraordinary money from business will be the first to tell you that you need to surround yourself with great people to grow.

    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    It’s a universal law.

    And there are skills that you may need to learn, and/or develop to attract, and keep great people.

    Most unsuccessful business owners blame their staff for poor business performance.

    Yet who hired the staff?

    Ultimately the business owner is responsible.

    Great busine
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ss owners take the responsibility and so train themselves on how to attract and pick great people.

    As you start out in business, you can pretty much handle most of the work yourself. Then as the business grows you try and keep your finger in every ‘pie’… then at some point – your business g
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ets to a point – where you can’t possibly do everything… you either have to keep your business small, or grow.

    Yet growing may means that you’ve got to get people to help. Both internally (in terms of staff) and externally (in terms of consultants)

    And that can be quite scary.

    You see in
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    business we become very good at making things or providing the service… yet we never really learn how to ‘pick’ people, how to train them and how to motivate them… so employing people or getting consultants can be a worry.

    Yet the best business owners make it a passion of theirs to develop
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    their people and leadership skills.

    They actively learn how to pick, train and motivate people to run their business.

    Because one of the true secrets of growing any business – is to grow it with the help of great people.

    Top business owners know this.

    They make it a passion to understand
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    , and work with their people to help them grow their business.

    They have these ‘great’ people offer advice and opinions – yet at the end of the day it’s the business owner that makes the decision.

    In this article, the point to learn is that as well as employing great staff to work in their
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    business – the best business owners also surround themselves with the best people they can find externally to help them grow their business.

    Who are external people? Consultants and specialists.

    They spend good money, and a lot of time with excellent accountants, solicitors and business g
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    rowth specialists to ensure they keep on track and focused.

    That way their progress is direct, effective and faster and safer.

    You see they know that by paying a specialist – they’ll get specialist results. Because a great specialist will make you much, much more money than you’ll ever pay
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    them.

    You’ll know what I mean if you’ve ever worked with a gun consultant or specialist. They’ll be your favourite investment – because their advice will pay off many many times over.

    My advice to you is to first examine the consultants you currently engage. Are they working for you? Or a
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    gainst you. There’s no in between.

    The first test is are they passionate about what they do? Or are they just going through the motions?

    Choose to work with people, both internally and externally that LOVE doing what they do. That way you’ll know that they are good.

    If you hire anyone tha
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    t’s passion is away from what they are doing for your business – their mind will be elsewhere – and their results will suffer.

    Let me give you an example.

    Which one of these 2 Tax Accountants would you hire? You ask them both this question.

    “Where will you be in 5 years time?”

    The first
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    one answers. “I’ll be living on my farm, my accounting practice will be set up and I’ll be earning a passive income, so I can spend time with my family and working on my golf handicap”

    The second one answers. “My practice and I will be recognized as the very best in the country for Business
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    Tax structures so that my business and my clients will be structured in the best possible way. The business will set up to run a lot more efficient, but I love what I do, so I’ll still be here working with you and my other top level clients – because it’s my passion to help business owners
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    set up their business in the best possible way to minimize taxation and create wealth.”

    I don’t know about you, but I’d be choosing the last one. The one that loves doing what I’m paying him to do.

    Work with competent passionate people that are more motivated to achieve your goal than you
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    are – that way you know you’ll be on track…. Because if they love what they do – they’ll keep ahead of their game – and keep you ahead of yours.

    Pick and work with passionate external people that love doing what you’re paying them to do.

    Copyright © 2006 by Casey Gollan. All Rights Reserve


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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