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As a leader, if you've looked around you and wondered why some leaders seem to have all the time in the world, while you're feeling stressed an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d under the hammer, perhaps you need to lead the lazy way instead.

The Oxford University Press defines Lazy as:

1. Unwilling to work or use e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ergy.
2. Showing or characterized by a lack of effort or care.

Both of these are very good definitions of what the lazy leader should be;

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

unwilling to expend useless energy and characterised by a lack of effort. Unfortunately, the definition is somewhat limited in vision for tru

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

leadership.

As a lazy leader myself, I often have a basic desire to sit back and relax. Now I could just stop…

…and at some level I have ac

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hieved it; but apart from some nice white space, what have I really accomplished? Well, I stopped typing, leant back for a second and breathed

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

deep. I avoided a little bit of work and conserved a tiny amount of my energy for that nap a little later. This does sound at least a little l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ike laziness, and certainly not the characteristic of a leader.

At another level though, my conscious mind is doing a whole different set of t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ings; I may have stopped writing for example, but my brain is asking a series of awkward questions. Can I get away with leaving white space?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Will the browser format it out? Will you keep reading and will you, the reader "get it?" So despite being lazy on one level, at another level

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

I've just bought a whole mess of pain and worry -- if I tried to extend this to far, the analogy really breaks down. No matter how lazy a lead

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er I choose to be, I doubt I could get away with an article that consisted of nothing but white space!

At my blog http://lazyleaders.blogspot.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

om, this is the kind of subject I regularly ponder. I hope you see from the above example, that, in and of itself, laziness really won't get y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou anywhere, however the desire to be lazy can.

Consider a successful Partner I know in a major professional services firm. He is young, up a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d coming and making lots of money. Many people respect him for both his work ethic and his administrative abilities; he is unusual in that not

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

only does he bring the work in, he also does the administrative work necessary to ensure it is billed and collected too. To most of us, this

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ooks like hard work, but from him I learnt one of the key lessons of successful lazy leadership. Simply put, this is that “Being lazy is somet

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

imes hard work”

In fact, his exact words went something like this:
“If you hate administration, then you have two options do it right fir

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t time so it never comes back to bother you again or ignore it and do a poor job and have it come back to you time and time again.”

If you can

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

understand this and how it relates to the definition, you are on your way to a new level of laziness, and I hope better leadership as a result

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials. Having these will make a stronger impression on your target audience – once you stand out, they’ll be more likely to remember you when they have a need for your products or services.

This article covers the basic personality traits of home-based entrepreneurs. Learn whether you have what it takes to succeed.

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