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Take a few moments to consider this: if you could increase the performance of your staff by just 5%, what difference would this make to your company?

It is useful to remember that organisations a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re not successful, it is the people who work there that are successful. It is people that drive the business forwards, slow it down, or even put in into reverse! Dig into any organisational proble

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

m and you are likely to find people. Conflict, stress, misunderstanding, poor communication skills, resistance, low morale and low productivity all have their origins in people and relationship is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sues. The value of an organisation can be measured by the expertise of its staff and their ability to work together. Thus behind every success in business, is people. Invest in your people, and le

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

them invest in the business.

Research indicates that a typical managers wastes 25% of his/her time to unwarranted conflict, misunderstanding and personality clashes, leading directly to a loss i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n team performance and productivity. Some 60% of performance issues in a team can be attributed to poor interpersonal skills – or soft skills. Proving that soft skills development is no soft optio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n in today’s competitive world.

Organisations may be using state of the art information technology and yet managing people on outdated people principles which may lead to stifling energy and crea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tivity, and in effect, wasting peoples motivation and valuable resources – possibly, without even realising.

The Winning Relationships programme is a highly practical mix of brief presentations,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

xperiential learning, change, and empowerment. It is skills focused and will leave the participants with real understanding, proven techniques and appreciation of rewarding relationships. People a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re our working environment; and there is a direct correlation between managing relationships successfully and profit margin.

There can be reduced costs on traditional training as Winning Relation

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ships aligns with and can replace some of the training around performance management and development, diversity, team building, leadership, customer service – internal & external, sales training,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the people side of project management and 360 degree feedback.

The results you can expect on an individual level include self motivation, more openness to change, receptive to feedback and taking

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ownership for their issues, responsibilities and outcomes. Teams will develop a stronger sense of identity, an improved self-belief, greater trust and understanding (of self and others), increased

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

openness and collaboration. The benefits to the individual, team and organization might be seen as faster and smoother operations, more flexibility, more reliability, less stress and cheaper cost

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s through reduced absenteeism and staff turnover, a happier more productive workforce, increased sales and an improved bottom line.

What makes it so special? It works – and the results are sustai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ned through an integrated programme ensuring consistency of message, models and values.

The emphasis is not on ‘management information’ to be digested but on transformational experiences that mak

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a real difference that people can and will buy in to. The programme has a series of ongoing workshops, fun activities, simple follow-ups and measurement tools. Some of the tools and follow-up ses

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sions can be run by you – the client – if you choose, thus developing a greater sense of ownership and lowering costs. Creating Winning Relationships is important at all – executive, management an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d operations – in all businesses across the globe. Where ever you find people, you find relationships. Making them Winning Relationships, making your company a Winning Company and a great place to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

work makes good people sense and therefore good business sense.

Being skilled in relationships is fundamental to business success and impacts directly on productivity, morale and the bottom line

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The world is big the internet is even bigger. With new markets emerging everyday it's impossible for someone to loose. The possibilities are endless.

The dilemma faced by many businesses today is dealing with one-time business impediments that can slow down or otherwise jeopardize regular business operations. This is no longer stereotypical of large organizations, but has become alarmingly evident in a growing number of small businesses as well.

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