ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
>Testing in new situationsThey further went on to describe Kolb’s four learning styles.
Other learning models reflect similar patterns of activities in a linear or circular series.
The problem with the manner in which these models have been applied to training, though, is that
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the training is still delivered in a linear fashion, following the model slavishly.
Real life, however, is complex. Stimulation of thought comes from many different directions causing us to make judgements on different planes and skipping steps to resolve issues that challenge us.
Training de
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
eloped in a linear fashion, in my experience, does not deliver the depth of learning required by adults to actually change behaviour. In corporate life the objective of training is usually not to be drilled on say, technical knowledge, but to change behaviour.
Lessons can be learnt from the de
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ence forces and the aviation industry when it comes to adult learning.
Repetition is used to drill into the minds of learners those things which are no to be forgotten. However, to train people to make judgements when many pieces of information are arriving at once, they use flight simulators
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd war games to make the training as life-like as possible.
Recruits for the defence force are put into situations without great fanfare and preparation, other than perhaps an overview of their situation and their objective.
There is no linear path into what they are subjected. The situations
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
are complex. They often fail and they learn by reflection, becoming much better at the judgements they make next time, even though next time the environment and the scenarios presented are different.
After completing a few exercises, they build their own view of the patterns that are evident
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
nd are able to move into a new scenario with confidence even if the environment and scenario is radically different.
The scenario based training of the military is much more reflective of how we learn in life. We make mistake after mistake and find our own patterns of action and reaction and m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ke better judgements as we gain more experience. We become wise and can anticipate reactions to stimuli and act with that in mind.
Scenario based training has much to recommend it to corporate training.
The most obvious opportunity for scenario based training in corporate life is structured o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
-the-job training.
A combination of classroom drilling on skills and structured long term projects utilising cross functional teams over say, twelve months, to practice the skills, delivers benefits to the organisation and reinforces the skills learnt in the classroom.
Smaller projects, combi
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ed with classroom training, will still significantly improve learning retention and application.
E-learning and board games where participants are thrust into life-like scenarios using video and audio that require them to make real life decisions and take real life risks without much preparati
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
on is a great way to cheaply get the benefits of scenario based training.
Learning on reflection before plunging into the next scenario helps to build the patterns in the participants’ minds that are the evidence that they have learnt.
Quizzes based on scenarios with a, “What woul
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
you do next?”, question builds quick and fun repetition into the training programme, helping transfer from short term memory to long term memory.
Building scenario based training into learning programmes benefits a wide range of topics, including, for example:
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
li>
NegotiatingBusiness to business marketing and salesConsumer credit managementLeadershipCoachingScenario based training allows learning and development professionals to fill in the gaps between the cracks left by linear models of teaching. Morelopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
over, developing the scenarios by discussing what real life is like with the participants locks in commitment.
Lastly, scenario based training is more fun; people learn more when they are having fun, and it teaches people to learn from their mistakes, which can be no bad thing in its own right
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products