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However sophisticated your training may be, its merits will soon be lost without effective and consistent reinforcement.

One of the most effective ways

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

managers can reinforce training is through short and well planned pre-shift meetings. These are 10-15 minute sessions where managers can build confiden

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e and gain valuable feedback.

Typically held just prior to a shift, the meetings are essential for improving customer care and boosting average spend a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s they present an opportunity to exchange ideas, test menu knowledge and highlight special dishes.

The most effective shift meetings are simple, inform

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l and interactive. Interactive being the key word here. Attendees should be encouraged to do most of the talking, following the rule where you speak 20%

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of the time and they speak the other 80%.

Managers can control the meeting by introducing discussion topics, and encouraging participation through ques

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tions and role play exercises.

Here are a few discussion ideas:

-Test menu knowledge through role play, with the manager playing the role of the guest

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and server recommending menu items
-Discuss customer care, such as handling complaints or telephone etiquette.
-Describe the specials, and hav

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e waiting staff describe them back
-Review forthcoming promotions or advertisements, or discuss any large parties or groups coming in
-You can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

brainstorm marketing ideas, sales goals or review average spend.

When determining which topics to discuss at a shift meeting, it is important to consid

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r the meeting from the employee's point of view or WIIFM (what's in it for me?). First you must explain the benefits of putting what they learn into pra

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ctice. Second, you must identify the reasons why they should listen and participate. Typically employees benefit through an increased knowledge and the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

onfidence to do their job more effectively.

Managers should also…

Be prepared- set out objectives for the meeting beforehand. Organize all relevant su

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pport materials and be familiar with them well in advance of the meeting.

Avoid distractions-hold meetings in a place where will not be distracted by e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ents outside or inside the restaurant. Appoint someone to answer the telephone during the meeting.

Be enthusiastic- it is contagious. To develop enthus

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

asm and motivation, managers must lead by example.

Ask questions- direct questions to different individuals throughout the meeting. This ensures that e

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

veryone stays focused on the topics being discussed, and encourages dialogue.

Encourage feedback- ensure that employees understand the topics being dis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ussed in the meeting.

To help you prepare your cast for the restaurant show performance, and as a small thank you for visiting the web site, I am offer

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing a complimentary sampler of the Rehearsal Guide for shift meetings. The guide is an extract from the Rehearsal Guide which is included with A Role in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the Show training package. I hope you find the information useful.

To view the guide or previous articles please visit the Archives page on our website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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