Digg It - Business

Copyright (c) 2006 Audrey Burton

I have heard "I hate marketing" or some version of that statement many times, and I understand. I like marketing, and still sometim

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es I hate marketing.

One of the biggest problems is that there are so many options that it's sometimes impossible to know if you're doing the right things at the ri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ht times. I really do understand.

If you have thousands of dollars in your marketing budget, you can pay consultants to help you with creating a plan, purchasing p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

int advertising, executing a search engine optimization (SEO) program, creating an effective pay per click internet advertising campaign and/or creating a viral mark

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ting movie. Oh yea, you will also need a highly effective and gorgeous website.

One way I suggest for business owners to become educated on the business side of th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ir businesses is to take free teleclasses. This is a great, easy way to become educated on marketing. Keep in mind that most of the teleclass leaders are doing the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

class at no charge so they may promote their program or product, or both. Don't buy anything yet - do more research. The product will still be there next week.

He

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e are most of the 'best' ways in which teleclass leaders and other experts have told me I 'must' promote my business:

- Blog - Become an affiliate - Write and sub

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it articles to banks - Join leads groups - Speak - Create a subscription website - Give teleclasses - Create products to sell - Do PR - Network - Teach - Fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m exclusive strategic alliances

Since I do not have a very large marketing budget, I also need to maintain my website, optimize it, write effective copy, write my m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rketing plan, and, of course, follow up with everyone I have met or spoken to, among other things.

If I did all the things the experts tell me to do, I'd be working

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

30 hours per day and spending no time with clients. It's impossible!

Unfortunately, marketing often requires some trial and error to learn what works best with yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r industry, your personality, your location and your target market. The first and most important component of effective marketing is narrowing down your target mark

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t. It's extremely difficult to make an emotional connection with anyone using a watered-down marketing message - which is just what will happen if you try to appeal

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to too broad an audience in your marketing.

See if you can network with someone else in your same industry and compare notes - what works and what doesn't. With mo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t businesses, that can be done by locating someone in a different geographic area. If that doesn't work, try finding someone who services a completely different tar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

et market than yours. For example, I am a small business coach and have 'buddy coached' with a couple of life coaches. We are marketing ourselves in very similar w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ys, but looking for completely different clients.

When deciding which ways to market your product, keep your limitations in mind: time and money. Also, there may b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a learning curve to incorporate into your plan. Personal choices should also be considered - because I'm a single mom, I don't work nights and weekends. That affe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ted my choice of target market!

You will make sense of it all; don't put too much pressure on yourself. Stick with it and take care of yourself. Enjoy the journey

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are plenty of things you can do to help reduce event-day challenges in the planning marketplace- making use of event planning software, choosing your venue and suppliers based on careful research, automating as much as possible, etc.

Are you familiar with the ideas of paying it forward (someone helps you and you help the next person in need) and random acts of kindness such as opening a door for someone or yielding the right of way at on a busy street. There are so many ways we contribute to another’s ease or happiness in a matter of minutes. We don’t always know the big or small ways we touch the lives of others.

No idea should ever easily be tossed out. Consider establishing teams that will help you refine and implement your ideas. Develop one, several or all four of the following support teams to help you reach your goals.

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Digg It - Take Back Control! (of your Marketing)

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