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The ancient admonition to “know thyself” is increasingly relevant for business people today. Research shows that emotional intelligence (EI) factors like self-awareness and social skill can be three times more impo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rtant than IQ or technical ability for job success. On other hand, lack of “people skills” is a leading cause of executive derailment and employee turnover.

Emotional intelligence can be broadly defined as an indi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vidual’s ability to understand and manage his or her own emotions, and to respond empathically and authentically to others. Daniel Goleman popularized the concept in two hugely popular books, “Emotional Intelligenc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e” and “Working with Emotional Intelligence.” He identifies five “EI” categories (self-awareness, self-regulation, motivation, empathy, and social skill) that enable people to develop a host of specific competencie

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s, including self-confidence, initiative, achievement drive, service orientation, and persuasiveness. 1

EI capabilities become more critical as job complexity increases, and intangibles like “leading and motivatin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g” become key requirements. Goleman found that 67% of the abilities needed for effective performance were EI competencies, and that IQ accounts for only about 25% of job success.2 Hallmarks of emotionally savvy man

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

agers are things like being able to accurately assess one’s strengths and weaknesses, develop trust and get buy-in from others on projects, think before taking action, and other characteristics commonly associated

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with seasoned and effective leaders.

Boorish or disengaged managers, on the other hand, do a lot more than generate “boss from hell” stories to trade over drinks at the local watering hole. A poor relationship wit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h a supervisor is consistently ranked as the top reason that people leave their jobs.

The good news is that emotional intelligence can be learned, although it requires commitment and courage to change long-standin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g personal patterns of interacting. Human beings naturally resort to what they know when confronted with challenging situations, wielding proverbial hammers in search of nails. The payback for devoting time and ene

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gy to increasing emotional intelligence is the ability to better discern nails from screws, hooks, and pegs, and select the best tools for working with each.

One way to start becoming more emotionally savvy is to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pay attention to how your personality style influences the way you perceive and respond to events. For example, are your perfectionist tendencies keeping you from seeing the big picture? Do you procrastinate trying

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to weigh all of the options? Have colleagues accused you of being “negative” when you’re trouble-shooting a project? (For more on personality, see The Personality of Business: Manage Your Style for Greater Succ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ess, available at no charge from Forward Motion Coaching.)

Be advised that because emotional competencies are governed by a different area of the brain than cognitive learning,3 traditional one or two day semi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nars are not effective for developing EI skills. Professional coaching is often helpful because it provides the on-going practice and reinforcement that is needed to learn new “emotional habits.”

Early steps up th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e corporate ladder are often predicated on hard skills, like technical acumen and track record. However, the inherent difficulty of not seeing ourselves as others do can become a real career liability. “Insensitivi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ty to others” is ranked the number one reason for executive derailment.4

Clearly, organizations would do well to incorporate EI competencies into development activities for promising individuals throughout the ran

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ks. Similarly, individuals would be wise to cultivate “soft skills” with as much fervor as they do hard line activities to help assure a smoother career climb and more satisfying view at the top.

Sources:
1 D

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aniel Goleman, Working with Emotional Intelligence, © 1998, Bantam Books
2 Ibid
3 Cary Cherniss, Ph.D., Daniel Goleman, Ph.D., Robert Emmerling, Kimberly Cowan, and Mitchel Adler “A Technical Report Iss

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ued by The Consortium for Research on Emotional Intelligence in Organizations,” www.eiconsortium.org
4 Morgan W. McCall Jr. and Michael M. Lombardo, “What Makes a Top Executive?” Psychology Today, February 198

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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