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"The man who can think but does not know how to express what he thinks is at the same level as he who cannot think." — Pericles, leader of Athens around 450 B.C.

It was the dead of win

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ter in the middle of a very cold snap. As we approached departure time, judging by all the activity outside the plane, we weren't likely to leave on time. In a few minutes the captain a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nnounced, "You can see a lot of activity on our left wing. This is a maintenance crew trying to replace a defective fuel pump. We find it's best to fix a problem like that on the ground

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

before we're in the air. The good news is that there is another fuel pump available here at the airport. The bad news is that it will delay our departure by about 30 minutes."

Within 1

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

0 minutes the captain was making another announcement, "Folks, you can see the little truck on the right coming in with our fuel pump. Unfortunately, this is work that can only be done

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ith gloves off. Working with jet fuel on your fingers in this freezing weather is extremely difficult and taking longer than expected." We started to feel sorry for those "hearty heroes

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

" working in such tough conditions to get us underway! The captain continued to give us updates on progress every 10 - 15 minutes. When he announced the problem was fixed and we were fi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nally ready to go some 90 minutes late, a cheer went up from the passengers.

I am sure there wasn't a single complaint among the passengers on that plane. That's because the captain tr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ated us like adult customers and not "the cattle in the back" who don't really need to know what's going on. Communication is one of the key marks of a leader. Like motivation, it's als

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o a word that's overused and misunderstood. For example, what are often called "communication problems" in many teams are really process, system, or structure problems. People don't com

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

unicate because the way they are organized doesn't let them do it effectively.

The strength of our communications spring, in part, from our personal values. The captain communicated wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

th us from a values set that said we're important enough and responsible enough to be told what's going on, even if the news is bad. If my values are superiority over others, I won't bo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ther communicating with "the peons." If I am arrogant, I may call my loud, one-way horn blowing "communication."

If I have disdain for others, the only thing my tone of voice may arous

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is resentment, hostility, or defensiveness. If I see customers, suppliers, or organization members in other departments as interruptions or adversaries rather than people, I'll brush t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hem off with minimum effort. If I am suspicious and distrustful, I will parcel out information on a "need to know basis." If I think all the EQ (emotional intelligence) research is hogw

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sh, I won't bother to develop my verbal communication skills.

With few exceptions, highly effective leaders have very strong verbal (and often written) communication skills. They conne

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ct with people. Since leadership deals with emotions, energy, and spirit, verbal communication skills have a huge role to play in mobilizing and energizing. No matter how "right" a visi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on, deeply held principles, or purpose may be, they won't mobilize others if they can't be effectively communicated.

That means moving beyond dry logic, sterile printed statements, or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

peeches read with all the passion of a bored old professor giving his same old lecture to a group of bored young students. Highly effective leaders transfer their energy and passion to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the people they're trying to mobilize with words that paint exciting pictures, ring true, fire the imagination, or touch the spirit. Like the leader, their words are charged with energy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The conventional management and business improvement method is to improve existing conventional methods. The only way to solve the problems into replace obsolete conventional methods with one 21st century method Result-performance Management (R-pM)

As a business owner you must have all the right ingredients to have your customers coming back to buy more products or services. It is a recipe for businesses to follow that will bring long term success in any business. Find out what special ingredients you need to have long term business success.

Business ethics are a very important aspect of its success. The problem of business ethics are being often discussed now due to the global growth of business.

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