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    Let me ask you this… What makes a successful business owner?

    Well for me, a successful business owner is someone that earns well into six figures or more each year from their business, working around 3 to 4 days (or less) per week.

    I call this ‘successful’ because if they can make a f
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ew hundred thousand a year from their business, and only work a few days per week – they have to have a lot of great things in place…

    Not just in their business – but in their personal life.

    It tells me that in their business they have fabulous systems and staff members that are willi
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    g and able to work even when the owner isn’t there.

    And the business would have great information systems so that the business owner would know everything that’s going on (even though they’re not there) – so they can still ‘control’ the business.

    They’d have excellent marketing and sa
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    les systems that day in day out draw in ‘ideal’ customers that willingly buy from the business, at full price.

    Plus because of the level of service and quality in the business the customers are loyal and enthusiastically refer other people to the business.

    The business owner would als
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    have a high level of trust in their staff to run the business – which shows me a couple of things.

    Number 1, they’d have excellent staff recruitment and training programs to build their staff into competent team members.

    And Number 2 – They’d have a high level emotional maturity to a
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    llow this to happen.

    In their personal life, I’d consider these business owners successful because they would have enough free time during the week to spend on their own doing exercise or their favourite hobbies.

    This recharges their ‘batteries’ and keeps them fresh. Thus they always
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    eem to be ‘on-the-ball’.

    Plus, they spend good quality time with their partner at home and their family.

    And that’s crucial.

    Just ask anyone whose business has caused a marriage break up, and/or illness through stress.

    You see, growing a business that overtakes your life – is very,
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    very easy. Most business owners achieve this within the first couple of weeks of starting!

    Growing a business that also enhances your lifestyle – is a lot more difficult.

    But it is possible.

    And that’s what I do with the business owners I work with.

    We create profitable business gro
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    th – that enhance their lifestyles

    For me it’s about – Business and Life Harmony.

    So what’s the underlying secret to achieving it?

    Commit to becoming a better business person.

    Every successful business owner will tell you this…

    It’s not one single thing that will make the differenc
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e to your business growth.

    It’s a lot of things.

    You see most business owners are waiting for the ‘one big’ order or the ‘one great year’ or the ‘one great staff member’ that will make all the difference.

    The successful business owners know differently.

    The successful business owner
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    know that to have an extraordinary business – they must be an extraordinary business person.

    They know that if they want to grow to $2 Million… they have to learn how to become a $2 Million business owner. And this requires improving their business skills.

    There are many skills to le
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    rn.

    You’ve got to know how to make the product or deliver the service. You’ve got to know how to market your business How to sell, how to find suppliers, how to negotiate, how to hire people, how to train people, how to read and understand financial statements the list goes on and on
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    .

    Yet – it can be, and is simple… when you learn how to do it simply.

    And that’s my role with you.

    You see as a business coach my skill is making your business growth predictable, controllable and a hell of a lot easier.

    All of my clients will tell you that.

    So back to you.

    If you
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    want to grow your business – you may realize that you need to learn some new information and skills.

    And that’s what Super successful business owners have done before you.

    They realize that to really grow their business – they MUST become a better business person.

    Most ‘unsuccessful’
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    business owners believe that the way to grow their business is by making a better product, or providing a better service.

    They feel that if they have the ‘best’ product – the market will come to them.

    Well the product or service is only one part of your business. It’s not enough.

    Su
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    er successful business owners initially build their business on a good product or service. Then when it comes time to grow… they focus on areas that will grow their business.

    Super successful business owners focus on areas that most unsuccessful business owner’s neglect or are too busy
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    to focus on.

    Areas like...

    • Creating Vision, Mission and Values Statements
    • Marketing
    • Sales
    • Customer Care
    • Operations
    • People
    • Team building
    • Financial statement
    • Financial analysis
    • Taxation
    • Law
    • Technology
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    Key Performance Indicators
    • Business/life balance
    • And building their wealth through

    All of these areas sound separate yet they are extremely interconnected and dependant on each other. And as we travel through each session you’ll hear how each topic is linked to, and how m
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    uch each topic relies on the other topics for its success.

    That’s what makes a great business person – using all the areas.

    It may seem like a long list. If it does or doesn’t don’t worry. It’s a list that I’m absolutely passionate about helping you with.

    Because that’s the first ste
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    to growing your business.

    Become a better business person by working on your business, rather than just working in it.

    It’s what I do with clients that I work with one-on-one over a couple of years in my Business Coaching Program.

    Copyright © 2006 by Casey Gollan. All Rights Reserve


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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