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The art of management has been defined as getting ordinary people to do be extraordinarily pr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oductive.

According to my professor, famed management guru Peter F. Drucker, no single compa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y has a monopoly on human talent; it’s fairly evenly distributed.

What distinguishes compani

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s is how managers put to work the talent pool that they have. It’s the same thing you hear ab

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ut poker players.

The best ones know how to make the most of the hands they’re dealt.

What

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he best managers have known, and they don’t teach this in MBA programs, I can say that with c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nfidence, is that every worker has one thing, above all, that really gets him to bust his but

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

; some reward.

I’ll never forget a conversation I had with a senior manager at a Fortune 500

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

company.

He asked, “Gary do you know why our grand prize in every sales contest is an all ex

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

enses paid vacation to a tropical place, far, far away?”

“Because it’s pretty and warm there

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Bob?”

“Nope. Because our top salesman, who wins every contest hands down has a miserable ho

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

me life and this is the only way he can get out of town by himself, and get some rest and rel

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

xation!!”

Welcome to the real world, dear reader.

That’s a real manager, managing a real hu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an being, in an all too real situation.

But he knows how to keep his top salesperson produci

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g, and happy.

As a manager, I knew one of the best perks I could give to salespeople was a p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

id day off.

True, I lost their production for that day, but if they appended it to a Friday

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r a Monday, they got a mini-vacation out of it, and a chance to take their kids to Disneyland

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and avoid the crowds.

Every individual on your crew has that one thing that they want, abov

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

all. Whether it’s cash, trips, paid days off, or savings bonds for their toddlers, it’s your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

job to discover what it is, and to put it to work.

Then, sit back and enjoy the productivity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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