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Over the past 25 years I have witnessed many trends, methodologies and conceptual models come and go in the learning industry. But If I had a crystal ball and could look into future, I be willing to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bet that feedback will continue to be a big player in the future of performance management. Sadly, for many organizations, 360 feedback got a rocky start. It was not done well in the beginning. Some

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

people got hurt. Some organizations used it badly. But through all the challenges, feedback has continued to grow in its use and value in helping people reach their potential while also helping the o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rganizations that they serve.

The real spirit of feedback is to help people achieve more, to move to a higher level of performance, and to grow personally and professionally. It is a powerful proce

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s if approached in this mind set. This means that the feedback is strictly developmental, and is "safe." The real power of feedback comes from using it. Taking the feedback and creating a develo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pmental plan that is uniquely tailored to one's own needs and having a system for tracking one's progress brings the responsibility for performance to the individual level. We all need to be accou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ntable for our performance. Feedback that is offered without a system to facilitate developmental goals and improvements is a wasted effort.

A feedback process can impact a number of positive cha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ges. First there is the impact on efficiency and productivity. Performance feedback that is offered in the spirit of helping one improve is extremely motivational. When feedback is offered to tr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uly contribute to the growth of another it provides motivation for creating performance improvements. Everyone wants and needs feedback in order to improve. When offered in the right spirit, feedb

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ack is the most powerful performance motivator available.

The very essence of providing and receiving feedback opens communication. Team members and customers will have a safe platform to share a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d receive their performance perceptions with each other. This structured communication process is the starting point for more face to face dialog that will follow, as specific verbal feedback is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

solicited by participants.

A key part of opening up communication is to uncover blind spots that may be problematic for some participants. In a feedback process, employees will experience and pr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

actice communication within a safe environment. In this environment the playing field is even because everyone is receiving feedback, and it is acknowledged that everyone has both areas of strengt

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h and opportunity.

Satisfaction is enhanced through a feedback process. This is important because it is a key attitude that contributes to greater levels of performance, increased commitment and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

igher levels of retention. External customers that are invited into a feedback process will feel stronger ties to organizations that solicit such feedback. The internal customers who are recipient

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s of such pointed feedback will have an opportunity to make adjustments to increase the satisfaction of external customers.

Satisfaction can only be increased by letting one's needs be known. If ne

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eds are unmet this can contribute to frustration, poor performance, increased absenteeism, and turnover. A safe structured process such as that provided in a good feedback model is the best way

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o open the communication process and improve satisfaction.

Through the guidance of skilled facilitators and coaches, we can learn how to accept feedback and incorporate it into a plan for professio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nal development. We can begin to apply new behaviors that will delight their internal and external customers.

Feedback is here to stay. We all need feedback for our development, it is the only wa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y that we can discover more of who we are and initiate personal change. For organizations to be more effective, their employees need to continue to grow and respond to personal developmental needs

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever considered using an advertising mini-blimp to drive sales to your company? As funny as this does sound, they work very well, that is as long as you follow a few simple rules of advertising. You see, Advertising 101 predicts that you need a disruptor to get the customers to take notice. Well a mini-blimp flying over your store, laundry mat, used car dealership or carwash ought to do the trick right?

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