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Some employees are true self-starters and seem to motivate themselves to excel. But eve

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n with your highest flyers, there could be times where he or she hits a funk and needs s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ome positive motivation. Look to these tips to help you through the trial:

Make sure t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e goal is crystal clear - The first step in motivating an employee is ensuring he very c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

learly understands the goal and when it needs to be met. If goals aren’t clear or if you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can’t articulate the goal yourself, spend time getting clarity with both yourself and t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e employee.

Put them on the same side of the table as you - Design your rewards (financ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ial, prestige, etc.) around attainment of the goal and get them working with you as oppo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sed to against you. Putting some tangible rewards around goal attainment will allow the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mployees to see the fruits of their labor.

Don’t be afraid to expose poor performance -

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

If progress isn’t being made against the goal, be very explicit and deliberate about sh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

owing objective performance measures and progress against the measure. Objectivity is ve

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y important here; if you are concerned about being objective, use a trusted colleague or

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

HR representative to cross-check you.

Clearly articulate the consequences of continued

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

poor performance - Ensure the employee knows what can happen if performance doesn’t imp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ove. It could be loss of financial reward, a lower job title, or in extreme cases, termi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nation. Again, be objective and use a trusted colleague or HR rep if necessary.

Follow

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

through - Don’t make idle threats or statements that the employee knows you won’t follow

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

through on. If you set a goal to be achieved by a certain date and both your reward and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

consequence are clear; be prepared to follow through on either the reward or consequence

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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