Digg It - Business

The commercial starts off with music by Tchaikovsky and three little ballerinas dressed in p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ink. It’s time for a break. They get out glasses and milk. They pour what milk they have int

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o three glasses and sit down to enjoy Oreos and milk. But, oh my gosh, there’s a problem. Th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e glasses are thin and tall and the milk is so far from the top. They can’t reach the milk,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

even with their tiny little fingers, to dunk their cookies. What can they do?

The solution:

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

they pour all of the milk into one glass and take turns dunking their Oreos.

The Oreo Solu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tion: instant gratification can stimulate simple decisions.

How often do we brainstorm, and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

plan, and theorize, when a simple solution will do? Also, how often do we see the simple so

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lution, but look away because it seems too simple?

We know that we live in a complicated wo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rld, so obviously we need a complicated answer. Wrong. I like to look for the easiest answer

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. One nice thing about the easiest solution is that if it doesn’t work, you can move instant

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ly to another easy answer.

I remember a problem concerning a new office building that rose

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

high into the sky. At quitting time there was a rush to leave and the elevators seemed to ta

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ke forever. People had to wait . . . and when people have to wait, they complain. A study co

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uld have been done, but no matter what, more elevators were out of the question.

The simple

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

solution? Mirrors. Mirrors were added to the walls by the elevators. Perhaps, not as satisf

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ying as an Oreo and milk, but they worked. People adjusted their clothing, combed their hair

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, and added make-up. The wait no longer seemed so long.

The solution was easy. The solution

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

was quick. The solution made everyone happy.

Sometimes the simple solution is right before

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our eyes. We just need to take advantage of it, dunk our cookies, and smile into the mirror

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In light of the scientific literature and the research findings, the hypothesis that states that there is a positive relationship between brand equity and consumer loyalty is confirmed. This relationship is stronger as the level of involvement is lower. In other words, the more the brand is familiar and established and perceived by the consumer as stronger, the more the consumer will develop loyalty to it and there is a greater chance of the repeat purchase of the product

Yes, You know and your Mother knows, too! However, the rest of the world has to be informed. Someone has to spill the beans. Let the world know that YOU are holding the “goods”.

One day I was telling a friend of mine about all the reasons why he should do everything he can to keep the seller of a business he was buying on board to manage it. When I got through telling him why this would add years to his life and make his business life virtually stress-free, he asked what he should do if the owner wants to just drop out and retire? What should he say to keep that person in?

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Digg It - The Oreo Solution to Creative Problem Solving

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