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Theater Style

Theater-style seating consists of several rows of chairs facing the front of the ro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

om. This arrangement works best for formal presentations, where participants are focused on the p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

resenter. Because there are no tables, this arrangement isn't conducive to taking notes or workin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g on a laptop. Because participants can't easily take notes in a theater-style arrangement, you s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hould make the presentation available to attendees in written or electronic format.

This style is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

one of the best for large groups, but it should also be noted that some people are uncomfortable

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

without a desk or table in front of them.

Classroom Style

A classroom-style setup uses long, nar

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

row tables placed in front of rows of chairs - all facing the speaker. This setup is ideal for fo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rmal presentations in front of medium-sized to large groups where the audience is expected to take

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

notes. Using the tables, participants can write notes, work on their laptops or use PDAs. Surge

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

protectors and extension cords should be strategically placed so that they are available to every

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

one, but not in the way. The presenter can use either a screen or an interactive whiteboard with

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

his computer.

Banquet Style

A banquet-style setup consists of several tables scattered throughou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t the room. This setup is perfect for small breakout sessions or collaborative work groups. You s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

houldn't use this style for very large groups or seminars where speakers or presenters will be set

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

up at the front of the room. Smaller groups usually work best with this style of room.

U-Shape S

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tyle

A U-shaped arrangement is ideal if participants need to see the front of the room and work i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n small groups. Because this style is conducive to both formal presentations and collaborative wo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rk, it combines the best of both worlds. Meeting or seminar participants can comfortably watch p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

resentations in the front of the room, while still maintaining contact with the people around them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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