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For training to work, it has to stick. "Sticky" training provides people with knowledge and skills that significantly improve their work product, productivity and success. Workshops,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lectures and training sessions are wonderful, time-tested training tools. You know they work, but now you may be looking for something a little different. Following are five secrets

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for increasing the odds your people use what they learn from training.

Secret #1: Go Organic

People are creatures of habit. They may be perfectly willing to try something new, but

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

if it conflicts with how things are done in their organization, they may not use it. Overcome this barrier by going organic.

Going organic means ensuring that the training incorporate

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s your organization’s best practices. Are there methods that Joan has applied to help people get out of meetings faster and increase productivity? Consider integrating her ideas into

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the training methodology or at the very least acknowledging them. If something has worked for your organization, people will be more likely to pay attention to it.

Secret #2: Let T

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hem Surf

It’s no secret that people love to surf the Web. They use it to find information, shop and stay in contact with friends or colleagues. Indulge this urge by developing inter

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ctive training tools. This means going beyond placing them on your organization’s Intranet site. Instead, use technology to ensure that the information remains relevant as needs chan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ge.

One solution is to develop and deploy a simple program that spits out relevant information based on a user’s current situation. For example, someone needing to quickly launch a l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ong-running initiative in a new location would receive one set of information. A person looking for ways to reignite interest in the project in another area would access another. Peo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ple will use information if it is relevant and customizable.

Secret #3: Everyone Learns Differently

People learn in different ways. Some learn well by attending lectures. Others pre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fer to read books. A few may learn better from audiotapes. Delivering information via visuals, text and sound can increase the odds people will retain it.

Consider developing an int

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eractive training course that uses all three forms of communication. These courses provide people with the freedom to peruse information at their own pace. They also meet the needs o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f all types of learners.

Secret #4: Make Them Use It

Once people apply a new skill, they are more likely to use it again. One way to help people use what they learn during a training

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

seminar is to have them apply it to a relevant situation.

Media trainers (those that prepare people for media interviews) have learned this lesson well. After delivering a talk about

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the needs of the media, they have trainees conduct one or more mock interviews. These interviews provide trainees with much-needed practice and help them clearly communicate key mess

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ages.

The next time you are searching for a training method, look for those that enable people to immediately apply their newfound skills. Doing so will increase the odds that they w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ill use them in other situations.

Secret #5: Change Is Good

Nothing stays the same and neither should your training methods. No matter how customizable and relevant they are, every t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

raining tool should be reexamined periodically to ensure that it is still meeting the needs of your organization. If it isn’t, you should think about changing it.

Remember, if people

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aren’t applying their training, it isn’t doing any good. Use the five secrets outlined above to maximize your training efforts, and your organization’s success.

(c) 2006 Fard Johnma

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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