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  • Digg It - The Power of the Network: How to Develop Competitive Advantage in Business

    An amazing thing happened today that exemplifies the power of the "global network".

    I received a call from UPS Japan. They have to deliver a parcel from America to my Italian associate that lives in Tokyo. The address on the waybill was incorrect and there was no telephone number on the waybill.

    UPS wanted to deliver this parcel so they did a search on google inputting my associate's name. What they came up with was my Intrmarket Solutions web site at http://www.intr
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    marketsolutions.com. They searched through my contact information which was very easily accessible in an extremely simple way and called me. I provided the telephone number of my associate and told them that if they cannot get through (he may be away on business) to call me back and I would provide the most recent mailing address for them to deliver the parcel.

    I contacted my associate to confirm that UPS did get through so his parcel is on the way to his office. This
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    is a real-life example of how the internet was used to help someone succeed in their ventures.

    This brings up a few very interesting points to consider:

    1) COMPETITIVE ADVANTAGE: ACCESSIBILITY

    All companies need to be accessible in order for clients to find them. This is an obvious fact. Without visibility no company would ever have contact and no transactions would occur. Traditional means have been to have a physical presence with a sign above the
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    door so that people walking by will note your presence. When advertising advanced, we moved to utilizing the media (newspapers, trade magazines, phone books, TV etc.). Companies go to trade shows for exposure, they put up ads on automobiles and billboards, and more.

    These days, research on how people are advertising shows that things are dramatically changing; more and more companies are putting ads on the internet through the search engines. Google and Yahoo have beco
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    me so successful (and wealthy) not because they offer all that free stuff, but because so many millions of people access them, find ads, click on the ads and go to businesses that are there. This makes revenue for these companies. To have an ad on the internet usually means to have a website or presence on the internet.

    A website that is visible, "google-able" (accessible through search engines), simple, professional and well-laid out (with easy access to contact infor
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ation) is a major asset in this day and age when nearly everyone looks to the net to find people and places.

    In the past, even when it was not necessary, "web-heads" often said, "you have to be on the net." I didn't necessarily completely agree in the past, but now I feel differently. Managers in their 50s and 60s (those that are running "older, established" companies) have finally embraced the necessity of IT to develop competitive advantage in their company so they t
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    oo look to the internet for information on people, businesses and novel ideas. They also use it to see what the competition is doing and to stay one step ahead of the pack. Of course the younger generation managing businesses are heavily invested in the internet.

    I am still trying very hard to get better access to my website; it is an ongoing process, an upward spiral. One always must be constantly innovating, looking for new things to add, new values, new advantages o
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    herwise the competition will level the playing field, or worse, get one up on you. I regularly look at the number of "hits" or accesses to my website through statistics my host offers, tweak the keywords, make more submissions to other important search engines and the like.

    There are companies that will do this for you. If you choose to go that route you need to do your due diligence as you would in any business venture before hiring someone to do something for you. Th
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ere are companies that will do it for free, some that will charge a huge amount, others that will meet your needs and those that will scam you and try to rip you off. If you have the finances to go this way, I highly recommend it for small and medium businesses alike. You wouldn't ask a first-year medical student to perform open-heart surgery, would you? Likewise, would you ask a newspaper delivery person to write your "million dollar" marketing campaign? Use the resour
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    es that best suit your needs and the most talented people in the field. Look to the "total running costs", the costs over the entire project, and not just the numbers that follow the dollar sign.

    Quite simply, you need to be visible and more importantly, findable. And you need to be found before the prospect finds your rivals. This gives you a competitive advantage, and the only way you can succeed in business is to have a competitive advantage over your rivals.

    In th
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e ISO 14001 (environment) world, you continually need to be spiraling up. This means you need to innovate and provide new and unique ways of "helping the environment". Of course decreasing your negative impact is one way (use less gasoline, decrease electricity, eliminate waste, etc.) but another excellent way is to add to the positive impact of the environment (produce environmentally friendly goods, use environmentally friendly associates, etc.). Decreasing costs and
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    providing goods cheaper than the competition is one way to be competitive, but think outside the box and try to provide added value, more for your customer, things that the rivals are not willing to do and you have an even more powerful competitive advantage.

    2) CLUSTERS: UTILIZING THE NETWORK

    How did a Japanese employee of a global transport company find my association to the person he needs to make a delivery to you may be asking. This is the power
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    f the network.

    On my website I have testimonials from clients and associates whom I have served. It helps potential prospects who have found me to have a better feel for me, to understand me more and not to feel nervous about putting their business (and hands) in "some guy on the internet" (that may or may not be legitimate).

    Developing a sense of reliability, of comfortable association is extremely important. It helps people take the next step. This is even more esse
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ntial when running a business "long distance" or through the network such as Intrmarket Solutions. We provide assistance to companies that want to do business with Japan through advisory positions, sales assistance, data mining information gathering and a whole lot of other services that ordinary businesses and especially consulting firms do not want to do or cannot do. This is the competitive advantage that we need in order to succeed. And providing the "links" to the
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    eal world through testimonials from real companies (with real names, addresses and phone numbers for confirmation) is how we do this.

    The UPS employee did a Google search for my associate's name. Because our website was listed in Google, and thanks to the existence of these testimonials which had my associate's name was also listed, the UPS person found my Intrmarket Solutions website, and called me for help! Do you think my associate ever thought that by giving me a t
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    estimonial it would, in the future, help someone somewhere in the world have a critical package delivered to him? The network can be a mind-boggling thing. You never know how something you do for someone will be "paid back", but eventually it will. It always happens.

    Now, how is that for a unique way to leverage your name on the internet? This is the main reason why I am writing this article; to show you the power of the "network" and of the internet, and of the global
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    market and how we at Intrmarket Solutions capitalize on the resources at hand.

    SUMMARY

    In summary the following points are vital for success in business (and in life):

    1) Develop a competitive advantage to stay ahead of the competition.

    2) Understand that price is very important but it is not the only way to develop competitive advantage.

    3) Always be aspiring to improve through innovation and education.

    4) Look for ways to utilize the network you
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    have developed, the cluster you are associated with.

    5) Rely upon your friends, associates, employees, those around you for their knowledge, expertise and assistance whenever you can. And invest in them for they are your most important asset of all.

    6) Use the most effective marketing resources at hand and invest in the best that you can afford.

    7) Look for long-term success, not short-term gain. Short-term is fleeting, but long-term is long-lasting.

    8) I'll say it
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    again: Invest.

    If you follow these steps, think how they can apply to your business and try to apply them in a way that makes sense to you, you will be well on the road to developing a competitive advantage that many highly-paid MBAs are trying to instill in companies just like yours around the world today.

    Most people running smaller to midsize businesses are ordinary people with little to no formal business training. They are scrambling, just trying to keep up, flyi
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ng by the "seat of their pants" with no foundation for long-term growth and success. They are your rivals.

    Get the jump on your competitors today. Develop a definite competitive advantage.

    Cameron Switzer
    Intrmarket Solutions
    http://www.intrmarketsolutions.com
    Japan

    Our Mission Statement:
    To prosper while exceeding the needs and expectations of clientele and associates in all aspects of cooperation through mutually beneficial Win-Win agreements


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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