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Did you know that every successful professional has one thing in common? They all possess a strong level of emotional

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

resilience. Were they born with it? No, in most cases they learned it as an ability necessary for survival in busin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ess.

What is emotional resilience:

It is the ability to quickly return to a state of poise, confidence and e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ase no matter what curves are thrown your way. How do you get there?

Here are the 7 Steps:

1. Have a strong leve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l of belief in yourself:

Know that whatever happens, you are offering to the marketplace something that is extr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

emely valuable. Know your uniqueness and communicate it clearly.

2. Have strong boundaries:

You don’t need e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

motional walls in business but you do need to set and maintain strong boundaries. This especially includes the abili

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ty to say “no”.

3. Always go for a win/win:

Give yourself permission to know what you want and go for it. Ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ke sure it is a win/win.Rule of thumb---if the interaction is not going to be a win/win, refuse to be involved in it.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

4. Keep an attitude of high intentions and low attachment:

When you’re in negotiation, you need to be stron

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and assertive with a high intention to succeed. It may sound paradoxical but you must be detached from the outcome,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

knowing that you did your best.

5. Remain focused on the task and keep your emotions in check:

In your per

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sonal life, live it up! Have a ball! Allow yourself to laugh, cry and get angry. It’s good for your soul. However, i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n your business life, keep cool and keep your emotions in check. This will make it easier for you to attend to the t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ask at hand.

6. Stop trying to make your clients into your friends:

If you really want to be emotionally res

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ilient, don’t create dual relationships. They tempt you to get emotionally involved and then take everything personal

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ly. To be resilient, you need to stay impersonal, i. e. centered and calm.

7. Create positive self-talk:

Do

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n’t let your Inner Critic run the show. Develop the voice of your Inner Ally so that you are always tuned into positi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ve self talk. You’ll hear statements like : “Good Job” or “Don’t sweat the small stuff”.

How good are you at ke

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eping your Inner Critic at bay and filling up your mind with positive self- talk, like “I’m proud of myself for…”?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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