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As the competition for talented people picks up, forward thinking managers need to assess how they are positioned to keep their good people and attract some

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

more.

Get the basics right People who have choices, and good people normally do, look for certain features in their employer. It continues to amaze

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s as we visit different businesses how little attention is paid to some of the basics in the work place.

Why would someone put up with poor pay, disinterest

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d management, run down physical surroundings, poor equipment and sub standard recreation facilities (and by this we mean something as basic as a lunch room a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd tea and coffee!) if they had a choice.

Those are just the basics. To really compete, you need more.

A professional team People who have a choice

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

want to belong to a business that is going somewhere. A place where their work matters and they know it makes a contribution and they are recognised for it.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

They also want to work somewhere that fits their values, is clear on what is expected from its people and is professional in its approach to managing them.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

You need to have a vision and plans to get there. You then have to communicate these to your people and get them excited. You need to define your values, or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ore competencies, and involve people in acquiring them. This way they will then feel they are on a team of like minded professionals doing worthwhile work.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

b>Rewards are important Of course rewards are important, but this does not mean paying the highest salary. A fair and consistent way of recognising peop

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e's performance financially and non financially is a key tool in keeping people on board. Having a fair and competitive pay system linked to individual perfo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rmance is a start. Throw out those awards - you need to exceed their provisions.

You also need to have a process for doing this so you don't just end up pay

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng more to attract new people as you are losing old ones.

On top of the financial rewards, interesting work, challenge, a sense of achievement and recogniti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n go a long way to motivating people. After a reasonable level pay is achieved, these are the real motivators. And these can often be provided at very little

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cost.

Give them room to grow Probably one of the key factors for attracting and retaining good people is providing room and support for them to gro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and develop. This means different things to different people. Training on the latest version of the accounting software may be exciting for one person where

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s working along side the Marketing Director learning about strategic planning may be what someone else wants.

Making sure these actions are identified, in l

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ine with business needs and carried out requires some effort. But it is a good investment - both in business knowledge and in keeping people and continually

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mproving their performance and satisfaction levels. To check how you are doing in these areas, use the Diagnostic Tool at the website shown below. It will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ake about ten minutes to complete and will provide you with a graphical display of your rating plus a written report you can then use for input to your plans

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor. Each name represented a hugely successful consumer product brand. Each of these brands was grown from the entrepreneurial seed of a visionary. Unfortunately, each was subsequently abused, in several cases terminally, by non-visionary corporate bean counters.

We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Look for clever dates and innovation memorials that you can use as a marketing tool. Not only can you use these little tidbits to amuse yourself, you can also use them to reconnect with friends, colleagues, associates, bosses, potential employer, and reporters.

A common concern of new CEO’s is how to create a positive organization culture. In simple terms, culture is the personality of the organization – and if you’re the CEO you want to be leading a confident star, not a disorganized slob. Management plays an important role in creating and effective corporate culture by setting the right example.

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