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Recruiting the best people into your organisation is the easiest way to get the best performance.

Starting off well, is by far the quickest and simplest method of having the right employees in the right places. So here are a ten steps to getting it right...

Be Cl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ear on What You Want

Having a vision for what you want from your organisation, business or team is vital in the first instance. Then you can get really clear on who you are looking for, what they will bring to complement existing team members and how they w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ill be a step (or two!) above the people you've already got.

View Existing Employees Objectively

Whilst you may have befriended some of your existing people (well, it's nice to be liked, isn't it!), built great rapport and made some progress in developing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

them, don't be tempted to go easy on candidates from your existing pool. If you want to make giant leaps, you have to do it firmly and very, very honestly. This is no time for getting soft. Internal promotion of the wrong people is the biggest reason for

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

businesses underperforming - and the biggest reason for discord.

Be Clear on What's Not Happening

With the vision you have and the people you've already got - check with yourself - what's not working right and who am I looking for to make that happen? What

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

experiences will they have? How will they behave? What key questions do I need to hear answers for? What will they bring that will be different and much, much better than I have already?

Dump Your Assumptions

When interacting, and even interviewing, keep objecti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ve. You have to be really strict here with yourself (in fact you are probably the biggest problem you have, but that's another piece altogether). Be factual and dump any prejudices you have. In fact you might not even realise you have preferences,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ut you have. Now is the time to recognise absolutely what the role needs, not you personally. Though you might also defer to 11 (yep, there's an 11!), below.

Concentrate on 'I'

Make sure that when you are hearing answers from your peotential recruit, that they te

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll you all about them. Keeping them to 'I' answers is far more revealing than 'we' or 'they' or 'us'. It is in your interest to dig at this and ask them precicely how they were involved themselves. Then you start to find some of the real truth. This enables better judgements

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and consequent decisions.

Be Supportive at Interview

Yet you want to get the best from them. Take time to put them at their ease through a few general questions to get them talking. You are not there to catch them out - you want success for you in recruiting well

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and for them to show you truly what they've got to offer. This is your job, not theirs. So often interviewers get this the wrong way round.

Listen Hard & Question Deeper

At interview, most of your time will be listening closely to what they are saying. If

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, in an interview situation, you catch yourself saying more than them, you have the balance way wrong - it needs to be you 30% max and them at least 70%. And when you listen, listen out for the things they say and notice where there is a moment you would want to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

know more. This comes up several times in a response. All you need to do is note these and pick a few in relation to the role offered - and ask a little more! 'You mentioned x, tell me a little more about that...'

Pick for Difference

It's easiest

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to pick people like you. You gel better with people you like and you tend to like people, like yourself! Yet sometimes it is a wonderful asset to have someone who grates a bit! Someone who has a different philosophy. Someone who is not afraid of you or to challenge and questi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n back. Sometimes, challenging for you though it may be, it is a risk worth taking. And a very valuable asset.

Keep on the Lookout

By developing great ways of building rapport with people, you create intelligence networks in your own workplace, that freque

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ntly serve to provide solutions close to home - often from unexpected sources. Sometimes, if your natural state is to relate well with others, you'll spot people outside your own business who will fit exactly what you need. Make the best of this - it is a huge a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sset and you will build your 'perfect team' quicker and more efficiently.

See Them in Action

Where you can, work out a way of assessing them in action if possible. Use your eyes and ears to absorb how they perform in an experiential situation. Get clear what you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

need to know and let them do their thing. In a work experience it's hard to fudge, so you get to see more

(A freebie!) Go With Your Gut (a bit!)

Despite all the myriad of psychometrics, experiential based assessments, handwriting and facial analysis e

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tc. that you employ, remember that sometimes you have an instinct worth listening to. Don't be frightened to go with it sometimes. It generally pays off more times than not and is a risk, through experience, which is worth taking.

It takes a lot of effort

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to get the right people. It takes a whole lot more energy (and focus and bitterness sometimes), to manage poor performers; square pegs recruited for round holes. Taking time, when you have the opportunity, to start from scratch is an opportunity not to be wasted

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you are confident of the outcome, your whole approach will be different than if you are worried about the results of your task. Being well prepared coupled with personal courage will give you the confidence to go out there and get it done... and done right.

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Strategic alignment is the linkage between the goals of the business and the goals of each of the key contributors. The tighter the linkage and the better the alignment, the likelihood of flawless corporate execution becomes stronger. Strategic alignment has several advantages once implemented properly and practiced.

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