Digg It - Business

Every day we communicate with those around us. At work, as in our lives as a whole, we respond to the information

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

we obtain.

Yet, so often, managers waste this valuable information gathering time by telling their own sto

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ry, instead of listening to others and really hearing.

Listening closely is valuable because:-

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u show real interest in the other person, thus building strong, trusting relationships.

You get great

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

information, which can help you gather the ‘intelligence’ you need to the best decisions.

Your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eople will tell you much more, once they realise that you take notice of what they are saying.

It enab

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

les you to take up other’s ideas and thoughts which will add to whatever skills and capabilities you have.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

aring others will set them off thinking and developing themselves as they are triggered, by the thou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ght flow which comes as they speak to you.

Involving others closely not only creates better outcomes, but it

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

also takes some of the burden from the top of the management tree.

Your listening to one, encourages others t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

talk to you as the word gets out that you value the input from others.

How to do it – here are ten tips<

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

/b> to get you started:-

Pay full attention

Avoid distractions or being disturbed

Acknowledge w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat you hear by summarizing and reflecting back

Make supportive noises

Use supportive body language incl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uding facial expressions

Ask follow up questions to what you hear

Show further interest by coming back l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ater for more

Deliver some action towards what you hear

Be supportive and accepting

Ask for help an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

advice where they might be more of an expert than you

Listening is a hugely valuable contribution to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

making business relationships work.

Whilst you will have some input to getting the job done right yoursel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f, the very best managers clarify the outcomes expected and let their people get on with delivery. A listening<

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

/b> ear provides the support, encouragement and culture to let this happen naturally and constructively.

W

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat’s more, the more you do it, the greater the involvement of your people and the better the return

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Listening - the Powerhouse Management Tool

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