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Digg It - Fierce Conversations - Part III
Take Charge of Your Emotional Wake In my years of coaching, I've worked with a variety of leaders who were known for delivering results consistently on time and on budget. Along with their reputation for delivery came the reputation of driver, pace setter, or taskmaster. Most were proud of this reputation and believed they were doing "what they were paid to do." However, in their drive to deliver results, they ofte According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product n left more than a few people battered and bruised along the way. They didn't realize that over time, feelings of intimidation among the troops would build up to the point of creating barriers to progress. These leaders were unknowingly creating a negative emotional wake. Often in heated or charged conversations we are so focused on what we want to say and how we feel that we don't pay attention to the impact our wo ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in rds, tone and body language have on other people. How do people feel when you leave? Are they fired up and motivated or are they depressed and defeated? Do they feel listened to, valued and trusted? Or do they feel mowed over, dispensable and micro-managed? The feelings you leave people with after a conversation constitute your emotional wake. It determines how people feel about you, what they think of you and what lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. they tell others about you. It also profoundly affects the culture of your team and larger organization. One of the goals of a fierce conversation is to leave a positive emotional wake where both parties walk away with a deeper understanding and commitment. If people have to spend their time licking wounds and dressing bruises, the only understanding they'll have is that you are someone to be avoided and defended ag here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe ainst. For a leader, whether official or unofficial, there is no trivial comment. An off-handed comment you don't even remember saying can have a devastating impact on someone looking to you for guidance and approval. At the same time, something you said months or years ago may have encouraged and inspired someone who is grateful to you to this day. A negative emotional wake is not just created by what you say; it d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro can also be created by what you don't say. Not telling people that you appreciate the work they have done or what they mean to you will leave the impression that you don't value them and their efforts. When people don't feel appreciated a culture of indifference and apathy begins to take root. Everybody (including you) needs to feel valued and know that their efforts are appreciated. Tips for Understanding Your Emo ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc tional Wake There are times in the work place and in our personal lives when we need to bring up controversial or potentially upsetting issues. In order to leave a positive wake and reduce the chance of an inaccurate spin being attached to what you say, learn to deliver the message without the "load." The "load" is a negative charge. You can deliver a negative load in several ways. If you are engaging in any of th easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi e following behaviors, there's a good chance you are leaving a negative emotional wake: Blaming Name calling, labeling Using sarcasm Exaggerating Giving unsolicited advice Pointing to someone else's failure to communicate Assuming a position of superiority Character assassination Making blatantly negative facial expressions Being unresponsive, refusi nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ng to speak At times it can be tough to gauge our emotional wake especially if we are scared or confused on some level ourselves. The following is a list of clues that are warnings you might be leaving a negative emotional wake: You feel like you aren't connecting with your people. You're talking and they're nodding their heads but that doesn't seem to translate into action. You stop receiving confirmi and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ng or positive feedback from those with whom you are communicating. You notice that others are displaying closed body language around you. You begin to feel like your people are expending extra energy on gaining your approval or the approval of others. You feel like people are not taking their own initiative. Leadership is not always pretty. There are times when we have to tell people things ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi they don't want to hear. The tricky part is that different people need different things and receive information in different ways. You can profoundly impact the way your message is received with some planning and forethought. Start by thinking about your audience and how they are most likely to receive the information. What are they worried about? How can you mitigate their concerns? How can you present your mess ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a age so it doesn't come across as blaming or an attempt to make them feel guilty? If you are uncertain about how your message is coming across, test it out on a trusted colleague first. Then after you've given your message, ask for feedback. Ask trusted co-workers how it came across and how they thought you were trying to make people feel. The Paradox of Authenticity People can tell when you aren't saying what you r dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod eally think. When people sense that your words and actions are not congruent with your feelings, they will discount your message. This is why another important aspect of fierce conversations is authenticity. To a large degree authenticity is defined by what others see in you. If authenticity were purely an innate quality, you couldn't do much to impact it. Fortunately there are things you can do to manage the perc cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin eption of authenticity. Most people think of authenticity as being straightforward, "telling it like it is" and being sincere. I wouldn't exactly say that's an inaccurate definition; it just doesn't tell the whole story. People who assume they are being authentic when they express their thoughts and opinions in an uncontrolled manner inevitably wind up leaving a negative emotional wake. One of the reasons I hear fo tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen r not considering how a message is delivered from hard-charging executives is, "This is who I am and they just have to accept me the way I am." I don't mean to imply that you have to be "nice" all the time but part of becoming a better leader means having good boundaries and knowing when to be tough while still delivering your message effectively. Authenticity is not the product of pure manipulation. It accurately re t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel flects aspects of the leader's inner self, so it can't be an act. But great leaders seem to know which personality traits they should reveal to whom and when. The paradox of authenticity is that you have to be able to adjust and adapt what you say and you have to do it in a way that is congruent with who you are. The challenge is to find a balance between being true to yourself and the exercise of leadership. Manag ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ing the Perception Establishing your authenticity as a leader is a two-part challenge. The first is to ensure that your words are consistent with your deeds. A great leader constantly strives to "walk the walk." The second is finding common ground with the people you are trying to influence. Leaders need to possess self-knowledge, but great leaders have to be able to recognize which aspects of their authentic selv y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products es particular groups are looking for and have the willingness and ability to share it with others. By authentically sharing and listening in a way that creates common ground, you can positively impact the emotional wake you leave. Conclusion We've covered a lot of ground in these articles on fierce conversations: from ground truth to mineral rights, to the power of listening and silence, to managing your emotional w . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ake and authenticity. All of these topics are crucial skills for people who want to be great leaders and create a fulfilling and successful organization. The hard part is knowing how to "get from here to there." Most people develop these skills through trial and error over the course of several years. In the current economic environment, many businesses don't have the luxury of this rather inefficient method; that' elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip s where coaching comes in. Coaching works with the individual, the team and the larger organization to help each person build their own awareness, build their repertoire of communication skills, enable them to better read others, tune into feedback and consciously decide what to do with it. Through the coaching process, skills that would have taken a career to develop can be learned in months. Copyright 2006 Tim Lin tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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