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Digg It - Nine Ways Johnny Carson Can Help You Run Outstanding Meetings
Recently, America lost one of the giants of late night
television, Johnny Carson. He was a master at his craft,
because he would conduct his show, essentially like a ninety
minute meeting. The program would be entertaining,
insightful, informative, and leave you wanting
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
more.
Many times we fear going to meetings because we feel, based on past experiences, that they are going to be boring, not relevant, lack information, and we can’t wait until the meeting ends.
Here are my eight techniques used by Johnny Carson to make your meetings out
Many times we fear going to meetings because we feel, based on past experiences, that they are going to be boring, not relevant, lack information, and we can’t wait until the meeting ends.
Here are my eight techniques used by Johnny Carson to make your meetings out
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tanding for all involved:
1. Do Your Research
Johnny Carson would invest time before each show to find out information on what was important to his guests and audience members. He would find out about his guests’ personalities, their interests, and concerns.
Why not do
1. Do Your Research
Johnny Carson would invest time before each show to find out information on what was important to his guests and audience members. He would find out about his guests’ personalities, their interests, and concerns.
Why not do
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
he same? E-mail the participants with your
agenda before the meeting. Ask them for feedback or any
concerns they may have concerning the meeting. This
allows you address any concerns before the meeting and to
think through any potential problems and come up with
better
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
answers for solutions during the meeting.
2. Plan the Meeting
Master the details for your meeting. Set an agenda with points to be covered and the time period for which they will be covered.
3. Invite Only the “Guests” That Can Contribute
When Johnny was finished speaki
2. Plan the Meeting
Master the details for your meeting. Set an agenda with points to be covered and the time period for which they will be covered.
3. Invite Only the “Guests” That Can Contribute
When Johnny was finished speaki
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
g with one guest, then it
was time to bring out his next guest and engage in
conversation with that guest. When he finished speaking
with his guests he would excuse them so they could leave.
Invite only the “guests” that are relevant to subject matter at hand. How many
Invite only the “guests” that are relevant to subject matter at hand. How many
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
imes have you wondered, “Why am I
here, this meeting doesn’t pertain to me?” Also once your
“guest” has contributed to the meeting and there is nothing
else in the meeting that pertains to them, excuse them so
they can leave.
4. Keep on Time
You knew every night the Ton
4. Keep on Time
You knew every night the Ton
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ght Show with Johnny
Carson would start at its assigned time (unless there was a
special event).
Starting you meeting on time shows respect for the participants who made the effort to show up on time, and let’s the late comers know that this behavior is unacceptable.
Als
Starting you meeting on time shows respect for the participants who made the effort to show up on time, and let’s the late comers know that this behavior is unacceptable.
Als
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
designate one person to be the time keeper. They are
responsible for keeping you on track to stay within the time
limits for each subject covered in the meeting. The results
are that you start on time and end on time while
accomplishing your meeting agenda.
5. Set the
5. Set the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
one
Johnny would stand up and greet each guest with an engaging smile and welcome. Do the same with your meeting participants. Put them at ease for more informational meetings. Let them know that you really appreciate their feedback and participation.
6. Engage the Pa
Johnny would stand up and greet each guest with an engaging smile and welcome. Do the same with your meeting participants. Put them at ease for more informational meetings. Let them know that you really appreciate their feedback and participation.
6. Engage the Pa
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ticipants
Johnny would continue the flow of the conversation with his guests by asking follow-up questions or summarize what they said.
Ask additional questions to draw out important information with your meeting participants. Say the following:
Tell me more about… Tha
Johnny would continue the flow of the conversation with his guests by asking follow-up questions or summarize what they said.
Ask additional questions to draw out important information with your meeting participants. Say the following:
Tell me more about… Tha
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
’s an interesting viewpoint, please explain further…
If I understand what you are saying…
If there are participants that are quiet, make it safe for them to give feedback or suggestions. Say the following:
“Mike, we would really like to hear your ideas on… “Jane, you loo
If there are participants that are quiet, make it safe for them to give feedback or suggestions. Say the following:
“Mike, we would really like to hear your ideas on… “Jane, you loo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
like you really want to add something
important to the discussion, please tell us.”
Once they make their comments say, “Thanks for your valuable comments. I look forward to you contributing more insights in the future.”
7. Make the Meeting Participants the Stars
Johnny
Once they make their comments say, “Thanks for your valuable comments. I look forward to you contributing more insights in the future.”
7. Make the Meeting Participants the Stars
Johnny
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Carson had a way of letting his guests, whether they
were infamous or famous, be celebrities on the Tonight
Show. He allowed them to tell their jokes and witty stories,
as well as complimented them, so that the stars were and
ultimately the show was successful.
You can d
You can d
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the same for your staff in meetings. You could
dominate the meeting and develop all the ideas yourself.
You wouldn’t accomplish much because the meeting
participants would have no sense of ownership and would
be slow to initiate your ideas. Or you can encourage the
par
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
icipants to contribute ideas so that they take ownership
of the ideas and take responsibility for implementing their
ideas. Also, acknowledge and reward these “solution
creators” in front of the group.
Let them shine!
8. End the Meeting the Right Way
While excusing his
Let them shine!
8. End the Meeting the Right Way
While excusing his
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
uests, Johnny would sincerely thank
them for coming on the show and compliment them on their
contributions. The guests left with a good feeling and
always wanted to come back again and again.
Make sure you thank the meeting participants for their time and contributions.
Make sure you thank the meeting participants for their time and contributions.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Let them know how they made a
difference in the meeting. If there were solutions created in
the meeting, communicate what is the clear course of action
to accomplishing those solutions. Express your confidence
that you know that these solutions will be achieved.
9. Foll
9. Foll
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
w-up, Follow-up, Follow-up
Johnny Carson would talk about how great a show was because of a guest. This was another way to make the guests on his show feel special.
Send an e-mail to all relevant employees, whether they were in the meeting or not, explaining what was cov
Johnny Carson would talk about how great a show was because of a guest. This was another way to make the guests on his show feel special.
Send an e-mail to all relevant employees, whether they were in the meeting or not, explaining what was cov
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
red in the
meeting, what was decided on in the meeting, and what
course of action we are taking.
Also again, acknowledge key people in the meeting for their contributions.
Follow these nine techniques used by the master of late night and your meetings will be outstanding
Also again, acknowledge key people in the meeting for their contributions.
Follow these nine techniques used by the master of late night and your meetings will be outstanding
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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