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I recently read an article published in the June, 2005 issue of Fast Co. magazine. Linda Tischler wrote an essay entit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

led “Death to the Cubicle!” In it, she says ‘Collaboration is great, but sometimes I’d kill for a door.’

With the adv

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ent of open offices and shared arenas for team communication, the issue of privacy and focus in an employee’s workspac

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e has become more than just privacy and focus. It’s now about job performance and productivity.

The article goes on t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o quote Dr. Tom Davenport, professor of Management and Information at Babson College, who conducted a year long survey

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of a cross-section of professionals and found there were three factors that determined white collar performance:

Mana

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gement and organization
Information technology
Workplace design

I would argue that all of these items are c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onnected. Just as paper, time, space and digital file management are all connected. It’s not one at the exclusion of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the other. It is finding a way to connect the dots with all of these factors in order to live and work in a more harmo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nious environment.

Focus and concentration are key time management elements that are necessary to help execute on you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

priority tasks and achieve your personal and professional goals. Not only are focus and concentration difficult to ac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hieve, but different styles require different levels of each. Some need to concentrate in shorter periods of time than

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

others and some need to focus only on certain topics.

I have always advocated that each employee is entitled to ‘thi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nk time’. When I say this during my workshop, some of the faces staring back at me look like they are waiting for the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

magic answer. But there is no magic answer.

It doesn’t matter whether your think time is achieved in the shower, on t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e way to work or at your desk. As long as you get it and guard it on a daily basis. Even 15 minutes a day means you wi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ll have achieved over an hour of think time by the end of the week. One employee I saw put a short curtain on a spring

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

-loaded curtain rod and placed it across her cubicle doorway. It was her way of saying to the world ‘please don’t both

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er me now because I need this time to concentrate and work on this project’.

You may not need a curtain rod, but find

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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