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Digg It - Should My Business Send Out Christmas Cards?
Each year businesses around the US have to decide whether or not to send Christmas cards to their clients. Christmas According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product cards are generally accepted as a great way to stay in contact with clients. Christmas cards are often the one contac ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in t a client may receive from the business in that year. But the issue comes up about whether a true Christmas card sho lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. uld be sent or a generic Season’s Greetings holiday card. Many businesses do not want to offend their clients. Unfort here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe nately, some will be offended if a religious card is sent and some will be offended if a generic card is sent. It see d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ms to be a no win situation. It’s important to keep in touch in this minor way but what is the best course to take? ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc I’d like to offer two optional suggestions. Rather than sending a traditional “Christmas” card, think about another h easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi oliday. There are two holidays very near Christmas that both offer a perfect reason to send a card. Thanksgiving. W nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ile this is a US holiday, it does not have any religious associations attached. This would be a great time to send a and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ card. A Thanksgiving card can express your thanks for their continued loyalty to your business. It allows you to rea ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi lly thank them rather than just being one of the crowd. Sending a Thanksgiving card also allows your card to be the f ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a irst card received to get that extra attention and special notice. If your card is really unique, it will be the firs dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod one on the mantle (or desk) and the last one down as well, serving to remind your client of your business each time t cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin hey look at it. New Year’s Day. Almost all locations across the globe celebrate this holiday. This is a wonderful o tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen pportunity to send cards to international clients. A New Year’s Day card sent just after the holiday gives you the op t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel portunity to share your business goals for the new year and wish them the best in theirs. A New Year’s Day card will ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ave the benefit of coming after all the Christmas cards have been taken down. People will open it wondering who was s y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products o late in getting out their Christmas cards. It will get more notice than the cards that come in mass. Thanksgiving . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de and New Year’s Day offer two great alternatives to the Christmas card dilemma. To maximize exposure, cards could be s elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip ent for both holidays as well as several holidays throughout the year. Start planning now for your card sending needs tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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