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I read a report in the Toronto Star stated that 70% of workplace errors happen because of communication breakdown and that many of them directly relate to a lack of l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

istening skills.

The challenge is most people filter out sounds, noises and people talking as much as they filter out most of the things their eyes see.

On one leve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, this is important. You would go crazy if you processed everything that you heard and you would never be able to have a conversation with a person in a crowded room.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

However, we get in this habit so much of the time that we literately filter out things that are important to us.

Another challenge is that we can hear 5 to 10 times

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

faster than we can talk, so our brains start to think of other things rather than focusing on understanding what is being said. In addition, there are many types of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

isteners and most people don’t even realize which they are.

I have heard about many team projects that had disastrous results where the people involved "heard" somet

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing different and had a different view of the outcome.

I have a photo "of what someone heard", of a plane in a hanger and what subsequently surrounds the plan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e. When the supervisor was leaving he said, “Don, turn off the suds machine” Don thought he heard, don't turn off the suds machine, and thought ok? The next morning

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he hanger was filled with suds and the only parts left showing was the tail of the airplane.

It shows how, what we heard is our interpretation of what we think they

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

aid, after it has gone through our brain filtering system. I have seen many people hold grudges days, over what they believed was said, and not what the person actual

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y said.

This saying sums it up nicely.

I know you believe you understand what you think I said, but I am not sure you realize that what you heard is not what I mean

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t." –Unknown

The benefits that come from improving your listening skills can mean the difference between moving ahead in your career, knowledge and ski

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ls or falling behind and wondering why.

Some of the benefits are:

Resolves Conflict - You are able to understand the other person better which leads to re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

olutions.
Increases performance – When everyone is working on the same goal, you can perform like a well-oiled machine and everyone wins in the end.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Increases your knowledge - Chances are you will learn important information and ideas that will help you.

There are many ways to improve your listenin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

Some of them are:

Make sure you are not talking
Remove distractions i.e. TV, radio, other people
Check your emotions
Watch for non-verbal c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ues

There are people who have said that they know they interrupt a lot, but are afraid of forgetting what they want to say. However, it is hard to reply to somet

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hing when you haven’t been listening to them in the first place. You are guessing at what they mean.

There are several things you can do to assist yourself, such as

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a note pad to jot down a word or two to help trigger your memory.

Sadly though, many people only listen to reply and not to understand. These people often don't real

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ze the many benefits they are leaving behind.

"It is the province of knowledge to speak and it is the privilege of wisdom to listen." - Oliver Wendell Holmes

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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