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Digg It - Being a Skilled Listener
Whether you are a corporate executive trying to manage hundreds of employees, a marketing or sales rep trying to land a new client, or even an entry level gofer just struggling to appease a demanding boss, it is almost impossible to succeed without developing effective communication skills. In fact, effective communication skills are fundamental to almost
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
every successful business interaction- a fact acknowledged by the plethora of courses and seminars offered teaching people how to persuasively convey their ideas and get what they want.
However, all too often we forget that communication is a two way street, and that in order to effectively communicate we must learn not only to be a good speaker, but also
However, all too often we forget that communication is a two way street, and that in order to effectively communicate we must learn not only to be a good speaker, but also
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to be a good listener. how to speak well, but also how to listen well. how to listen communicate thei is widely acknowledged that solid communication skills are fundamental to almost every successful business interaction, but too often we forget that communication skills encompass not only our ability to effectively convey our ideas, but also our ability t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
o truly listen to what others are saying. In order to be an effective leader, or have successful business or even personal interactions, it is crucial to not just hear what people are saying, but to truly listen with the intent to learn from the experience.
What is your listening aptitude? Test yourself by answering the following true/false statements. T
What is your listening aptitude? Test yourself by answering the following true/false statements. T
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
F I regularly need to ask people to repeat what they have said. I do not catch all of it the first time.
T/F The people closest to me often joke about having to “hit me with a brick” in order for me to pick up on something.
T/F Having “misunderstandings” and “miscommunications” with others is part of my everyday work.
T/F The people closest
T/F The people closest to me often joke about having to “hit me with a brick” in order for me to pick up on something.
T/F Having “misunderstandings” and “miscommunications” with others is part of my everyday work.
T/F The people closest
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
o me joke with comments like, “you never listen to me” or “in one ear and out the other”.
T/F I can be easily distracted by my surroundings when talking with someone.
T/F Finishing people’s sentences or interrupting in order to keep the conversation moving is the way I do business.
T/F I’ve been doing this for so long that I don’t really hav
T/F I can be easily distracted by my surroundings when talking with someone.
T/F Finishing people’s sentences or interrupting in order to keep the conversation moving is the way I do business.
T/F I’ve been doing this for so long that I don’t really hav
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e to listen. I already know what they want/need from me.
T/F Subtleties usually escape me.
T/F I find myself reading email or checking my blackberry when a conversation starts to drag.
T/F I don’t always have to listen. I already know what the person is saying and I am just formulating my response.
How many statements were answered “Tru
T/F Subtleties usually escape me.
T/F I find myself reading email or checking my blackberry when a conversation starts to drag.
T/F I don’t always have to listen. I already know what the person is saying and I am just formulating my response.
How many statements were answered “Tru
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
”? How many “False”? This self-test should be thought of like a quick snap-shot to help you identify whether you are an ace at listening, could use a little brushing up, or perhaps it is an area that you recognize could be improved upon. More “True” statements indicate a lower aptitude for listening, whereas, more “False” statements indicate a greater apti
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ude for listening.
I was at a dinner party not too long ago where one of the guests was describing their experience in having met President Clinton. He described Clinton as being totally focused on meeting him. He left you feeling as if you and he were the only two in the room (filled with hundreds of people). This was the second person I had met who desc
I was at a dinner party not too long ago where one of the guests was describing their experience in having met President Clinton. He described Clinton as being totally focused on meeting him. He left you feeling as if you and he were the only two in the room (filled with hundreds of people). This was the second person I had met who desc
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ribed the President in this way. He is such a skilled listener that it leaves a strong and positive impression on people (regardless of their political views).
Being a skilled listener may seem natural to a few, but for many of us it is like trying to write with “the wrong hand”. You conceptually know how to write, but the action of actually writing with
Being a skilled listener may seem natural to a few, but for many of us it is like trying to write with “the wrong hand”. You conceptually know how to write, but the action of actually writing with
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
the wrong hand” is forced and awkward. If you really concentrate you can probably carve out letters that resemble your first grade handwriting. You can do it, but it is not nearly as effortless as writing with your writing hand. Just like you practiced handwriting and it became a natural, even effortless, skill; you can practice listening until it becomes
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
atural and effortless.
The following five exercises are the tools that, over the years, have proved most useful in helping my clients increase their listening aptitude. These are not in any order of importance and some clients may use one or two and others use all five at one time or another. What was your listening aptitude? Which tools will help you mos
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t?
1. Decrease distractions – Work on limiting the amount of potential distractions when you are having a conversation with someone. Examples include: stopping whatever it is that you are working on, putting your phone on silent, closing your email, having your back turned to not catch the eye of everyone walking by, turning off your monitor, turning up t
1. Decrease distractions – Work on limiting the amount of potential distractions when you are having a conversation with someone. Examples include: stopping whatever it is that you are working on, putting your phone on silent, closing your email, having your back turned to not catch the eye of everyone walking by, turning off your monitor, turning up t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e window shade, turning down the radio. If you are at home it may include turning down or turning off the television. Perhaps you are expecting a call and someone walks into your office to talk. You might ask if you could schedule a time with them so you’re not distracted by the incoming phone call.
2. Summarize – Get into the habit of summarizing what wa
2. Summarize – Get into the habit of summarizing what wa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
just said. If you were listening well, your summary may be met with an “exactly”. A summary may begin with the following phrases: “What I’m hearing you say is….” or “Let me make sure I’ve got this…” Summarizing is a great way to get clarity on something, make sure everyone is on the same page, and avoid problems due to miscommunication.
3. Practice – As
3. Practice – As
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
you are going through your day, listen to what is around you. Listen for sounds you don’t normally bother paying attention to like the birds in a bush nearby, the clicking sound made by a cash register at the store, or noises coming from the cars around you on the street.
4. Take notes – Putting to paper the key words or phrases from your conversation may
4. Take notes – Putting to paper the key words or phrases from your conversation may
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
support your listening process. For people who learn more easily by being actively engaged (kinesthetic) and people who learn by seeing (visual) can benefit from having a paper and pen in hand when they enter into a conversation. Depending on your level of acquaintance with the person you may want to ask permission to take notes. A rule of thumb with note
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
aking is to write just enough to remember the conversation and not so much that it becomes a distraction.
5. Focus – Pay attention to the person with whom you are speaking. It will become distracting to the person if they can see that your attention is being diverted elsewhere. What they say non-verbally should be as telling as what they say verbally. Foc
5. Focus – Pay attention to the person with whom you are speaking. It will become distracting to the person if they can see that your attention is being diverted elsewhere. What they say non-verbally should be as telling as what they say verbally. Foc
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
us on their posture and their facial expressions. Pay attention to the volume, tone and speed at which a person talks. Listen for the pauses and the silence. Make eye contact with the person. As a rule of thumb, there should be enough eye contact to show you are interested in the person and the conversation and not so much that it becomes awkward or uncomf
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rtable.
These five exercises can support you in strengthening your listening skill. Practice your listening skills like you once practiced penmanship and master the art of listening. It will be well worth the effort; becoming a truly good listener will impact every interaction you have with other people, benefiting both your professional and personal life
These five exercises can support you in strengthening your listening skill. Practice your listening skills like you once practiced penmanship and master the art of listening. It will be well worth the effort; becoming a truly good listener will impact every interaction you have with other people, benefiting both your professional and personal life
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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