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Digg It - Is Your Employee Newsletter Management Propaganda?
It should not be. If it is an effective newsletter, it will serve the needs of readers (employees) as much as it serves the needs of the publisher (management).
Let me e
Let me e
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
xplain how to ensure it serves employees as well as management, by reviewing four key points I make in A Manager’s Guide to Newsletters: Communicating for Results.
Objec
Objec
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tives and reader responses:
First, state your objectives in terms of reader responses. This forces you to focus on your readers, and what they're likely or not likely to
First, state your objectives in terms of reader responses. This forces you to focus on your readers, and what they're likely or not likely to
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
do. Nothing brings objectives down to earth more quickly than the reality of implementation.
Now you may have self-serving objectives, such as increasing employee produc
Now you may have self-serving objectives, such as increasing employee produc
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tivity, which is fine. But, once you state that objective in terms of reader responses, you are forced to see that objective in new terms.
For example, let's say you wan
For example, let's say you wan
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
to increase productivity. The desired reader response might be that employees will participate in lunch hour learning sessions. Now, you have to plan and write articles
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
that give readers some good reasons to attend.
Reader goals:
To find those reasons, you'll have to identify readers' goals, and which of them they can achieve through y
Reader goals:
To find those reasons, you'll have to identify readers' goals, and which of them they can achieve through y
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
our organization. Chances are your organization can offer a stable income, but probably not the chance to become fabulously wealthy. Nor would you expect most organizatio
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s to be part of spiritual or family goals. So the second key point is to focus on the goals that your organization can help readers attain, and leave the rest alone.
Con
Con
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tent in which you share an interest:
Third, select content that serves both your objectives and readers' goals, and I emphasize the word 'both.' If there isn't something
Third, select content that serves both your objectives and readers' goals, and I emphasize the word 'both.' If there isn't something
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
that interests both management and employees in an article, then it doesn't belong in your newsletter. You both must have something to gain or something to lose in choosi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ng subjects for coverage.
Presentation style:
Fourth, the style of presentation should be appropriate for the characteristics readers bring to the newsletter. They don'
Presentation style:
Fourth, the style of presentation should be appropriate for the characteristics readers bring to the newsletter. They don'
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t pick up a newsletter with their minds in the blank slate position. Instead, they bring to it emotions, degrees of involvement, and ranges of consistency with your attit
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
des and beliefs.
You need to do at least some basic profiling, to identify these characteristics. For example, if morale is poor, you need to address the reasons and the
You need to do at least some basic profiling, to identify these characteristics. For example, if morale is poor, you need to address the reasons and the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
solutions. It makes absolutely no sense to pretend everyone's happy when the opposite is true.
Of course, not every organization covers these four issues. Take a look a
Of course, not every organization covers these four issues. Take a look a
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
many employee newsletters and you'll see something much different. These newsletters have objectives that serve only management, and not management and employees both.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
You'll see what amounts to a brochure, a sales pitch that does nothing to help employees advance toward or achieve their goals. And, if there's nothing there for employee
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s, why would they read it?
And, if they don't read the newsletter, how will it help management achieve its objectives? It won't, of course, and the employee, having foun
And, if they don't read the newsletter, how will it help management achieve its objectives? It won't, of course, and the employee, having foun
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nothing of relevance to her interests in the newsletter, will assume it is management propaganda.
In summary, an effective employee newsletter addresses the needs of bo
In summary, an effective employee newsletter addresses the needs of bo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
th the publisher (management) and readers (employees). And, ironically, a newsletter can only achieve its self-serving objectives by serving the interests of readers, too
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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