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What do organizations look for in a prospective employee with special reference to fresh MBA graduates? The two key assets that an organization looks for is the potential of the individual and ability to pursue his

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

goals in all situations. Every organization expects its team of fresh recruitees to grow into top quality Managers and therefore it is very important to evaluate the potential of the fresh graduate.

It is also equa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lly important that the fresher has the capability to pursue the goals of the organization and be able to focus and dedicate towards achieving these objectives. These are some of the basic requirements and will be co

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

upled with other needs of the organization specific skill-sets.

The normal progression of career in a corporate sector involves moving from a functional or technical skill-specific role to a more managerial role. O

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f course there are exceptions to this specifically with respect to pure domain specific or technical research oriented roles but by and large most of the associates go through this cycle. As one moves up the ladder,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the expectation from the associate changes and he/she is expected to play more soft-skills oriented roles. What this comes down to is that for moving up the chain the soft-skills become a key ingredient.

Few of the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

soft skills that a manager of today must have to succeed in the Business World are expectation management and perception management.

Expectation Management: The ground rules of any relationship are defined in the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

way that reciprocal expectations are managed. This is as true for Business as for personal life. If the expectations are not clearly defined, it could lead to differences in perceived outcomes which could lead to an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

unmanageable circumstance. A good manager is able to set up mutually-agreed expectations with respect to his superiors, colleagues and subordinates.

Perception Management: We see things as we are made to see them.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

It is not only important to do things right but also ensure that it is understood right.

One of the key ingredients of the Global Manager is the ability to have a Global view.

1) Avoid Assumptions: It is pretty i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

teresting to go through the statistics and research over the impact of environment on the individual. Anyone who has traveled will vouch for this. The association of differences in the way people in different geogra

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

phies have different impressions of variety of subjects, is amazing. This is a factor of the culture, the environment, the economy and host of other things. Several large corporations have misread the minds of peopl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e in entering a market. It is very important to use the data, research or more than that understand the ethos of any particular culture/geography before making an assumption. The mantra therefore is to avoid making

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

assumptions.

2) The ability to see the large picture: One of the challenges that a Global manager faces today is surfeit of information. This information comes from various sources, some in the form of quantitative

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

data while a lot of it is qualitative. It is the attempt of every executive to get data in forms that will enable one-to-one comparison. But that may not be the case always. The ability to comprehend all this data

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd make good sense out of it is what makes a Global Manager successful.

3) From a Resource Management standpoint it is very important to respect differences. In a Global society there is no right or wrong; these ar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e just different shades of grey. The capacity of a Manager to absorb these differences will let him stand tall over his peers.

The real battle is with respect to what is the purpose of Management education. Is it t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o empower the students to become better Managers or to provide them with skills that will help them perform better in their context in the corporate world? Although these are not loggerheads with each other but stil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l have a bearing on the direction, which the Management education takes as it tries to align with respect to Industry. So the general idea should be that the corporate should help in curriculum building by way of em

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

phasizing focus on leading-edge area while letting the Management education achieve its larger purpose. The lecture from Industry experts is really welcome with a view to bring in greater practicality into education

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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