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GET TO KNOW YOUR ORGANIZATION: If you don’t understand an aspect of the organization or a pro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cedure within it, ask. If you still don’t understand, ask again. Question until you are sure

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou understand the topic. It’s easy to feel your questions aren’t sophisticated enough, especi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lly when you work with people who have been doing what they do for years. Start with basic qu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

stions like “What does our organization do?” “How does our organization do it?” “Who needs ou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

product?” “Who does what with that product?” “Who are the people who get the work done?” Mos

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

long-term employees love to answer questions that make them feel smart, and valuable.

STEPS

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

TO LEARN MORE ABOUT WHERE YOU WORK: Aside from asking long-term employees for background info

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mation: --Read the backlog of the organization’s annual reports. Find out what’s really happe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing where you work. --Read the organization’s prospectus. --Attend staff meetings. Learn abou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the current events in your organization. --Schedule a workshop. Make the focus “What is our

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

organization?” Invite the heads of each department. Don’t worry about what your superiors thi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

k. You will probably impress them with your desire to learn.

KNOW WEAKNESSES AS WELL AS STRE

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

GTHS: To succeed, you must also know the organization’s deficiencies and failures as well as

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ts successes. Ask yourself, and others, key questions you can often figure out what your orga

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ization needs by starting with yourself. For instance, are you organized? A disorganized lead

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r often leads a disorganized crew. Do you accomplish goals or do you seem to work on endless

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rojects? Is the staff helping the organization meet its goals or is it slowly sending it to a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

point of no return? Which department failing while others are reaching their goals? Who is su

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ceeding and why? These types of questions are crucial to analyzing and improving your company

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Cleaning services are a vital investment for any business; after all, there's nothing like clutter to get in the way of running a business efficiently.

So often in the cleaning business chemicals are not stored properly and neither are the empty containers which conveniently leak, mix with rain water and tip over and soak into the ground surrounding the building and seep into the ground water causing environmental issues; you know like three legged frogs and such.

The Fundamentals of Strategic Marketing, Some Key Traits for Greater Effectiveness

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