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This is a bottom-line environment.

Decreasing the downtime of revenue producing employees is a major concern. Effi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ciency, effectiveness, productivity gains, lowering expenses and increasing ROI are words we are all hearing more o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f these days. Yet "Sales and Marketing Management" magazine says that less than half of today's sales forces have e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ver sold during the type of economic market we are currently facing.

Investment

Aside from the obvious investment

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in training, sales professionals are provided with tools to help them become and remain competitive in their sales

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

efforts. These include technology tools such as cell phones, beepers, laptops and now wireless PDAs. All at an add

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

itional investment.

But technology is simply an accelerator. Understanding and applying organizing principles is w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat helps propel staff into increased productivity.

Understanding organizing principles and processes

Learning ke

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y organizing principles is one of the most important elements to success. It involves understanding the big picture

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

while executing the small detail. It's synergistic. Yet all too often my clients think that getting or giving staf

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f just one more tool is the key. The magic pill.

Principle-based organizing teaches the big picture and how it wor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ks to your advantage. Once this is understood, applying the process' becomes more meaningful and easier. The tools,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in turn, accelerate the process. Does staff know the basis of all time management programs? Do they know their pa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

per management style? If the answers to these questions are understood and the principles applied, then tools can b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e used to speed things along.

Learning the formula

'Organizing 101' isn't a course most of us have taken. From t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he time a child starts school to the day they become a contributing adult in a working environment, they struggle f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

irst to understand how to get organized and then how to remain that way. They clearly see the benefits, but chances

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

are they have never had the training, knowledge or role models to help them.

S2P2M2 is a formula I share with c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lients in order to help them remember the big picture. Set up a System. Practice the Processes. Manage and Maintain

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The International Organization for Standardization first developed standards for quality control in 1987 and has updated it twice since then. According to the organization, the standards were developed to enhance the growing global marketplace.

In the day to day business of selling a product or service, it's easy to overlook one of your most valuable sales tools.

Delegating tasks to your employees accomplishes a variety of things. One of which is less work for the supervisor. So why don’t we delegate? Is it that supervisors don’t know how to delegate work or could it be that there are different reasons why supervisors don’t delegate work to their employees. The answer is simple, supervisors tend to think they can do it better or the employee may make a mistake or even worse the employee may do a good job and the supervisor may feel threatened. Well being a good supervisor is largely about knowing how to delegate work.

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