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Digg It - Manage Communication to Add Value
Management guru Tom Peters says white collar workers and managers in functional departments need to protect their futures.
They have to learn "the difference between
They have to learn "the difference between
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
doing totally acceptable work and creating very new value...." he notes, in an Industry Week article. In other words, people in departments like Human Resources and Fi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nance need to become entrepreneurial.
With that in mind, let's look at three ways you can use communication to add new value, whether you work in a functional departm
With that in mind, let's look at three ways you can use communication to add new value, whether you work in a functional departm
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nt or not.
First, every department of every organization generates unique information. That comes from being astride several communication flows that come together in
First, every department of every organization generates unique information. That comes from being astride several communication flows that come together in
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
one office or area.
Information flows in from suppliers, from staff, and from other stakeholders. For example, people in your department read trade magazines, they a
Information flows in from suppliers, from staff, and from other stakeholders. For example, people in your department read trade magazines, they a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tend seminars, they're in touch with people in other departments, and they may belong to trade associations.
If your department consciously gathers, sifts, analyzes,
If your department consciously gathers, sifts, analyzes,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
and organizes that information - formally or informally - then it's creating new value. It's now more than just information: it's business intelligence, information wi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
h added value. That's what we refer to as generating new information.
Moving to the idea of condensing information, one striking characteristic of modern communicatio
Moving to the idea of condensing information, one striking characteristic of modern communicatio
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n is the amount of it moving around. No doubt you've heard references to information overload, an all too real problem for those whose work life revolves around inform
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tion.
You can add value by monitoring the information that comes into your office and selecting just the critical parts. Movie director Alfred Hitchcock put it this w
You can add value by monitoring the information that comes into your office and selecting just the critical parts. Movie director Alfred Hitchcock put it this w
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ay, "Drama is life with the dull bits cut out." That's probably not a bad way of thinking about the condensing of information.
You can also summarize. Rather than dis
You can also summarize. Rather than dis
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tributing selected bits of information, you can write an abstract that captures the key data or ideas and reduces the load to manageable size for others. That's great
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
dded-value for senior managers who need overviews, rather than details. Many internal newsletters earn their keep by providing regular summaries of useful information.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
That information can come from outside the organization or from within.
Third, there's other side of the same coin, which involves expanding, rather than condensing,
Third, there's other side of the same coin, which involves expanding, rather than condensing,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
information.
One way to do this is by providing context. Consider, for example, any current issue that gets high profile treatment. Can you take the information you h
One way to do this is by providing context. Consider, for example, any current issue that gets high profile treatment. Can you take the information you h
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ave, and then provide background that helps others make sense of it? You might bring in additional information that provides a brief history, the current opportunities
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
and threats, and some possible directions for the future, along with their implications.
You might also expand information by making connections to issues that don't
You might also expand information by making connections to issues that don't
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
seem to affect your organization. For example, suppose your factory serves only the domestic market, so globalization seems irrelevant for at least the near future. Bu
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
, what if you could explain how changes to tariffs would allow you to buy your raw materials at lower prices?
In summary, you can add value to existing information by
In summary, you can add value to existing information by
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
turning it into business intelligence, condensing it, or expanding it. All approaches may use the same material, but manage it differently, to satisfy different needs
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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