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If you are completely happy with where you and your business currently are then you can stop here. If growth and change aren’t something you have any interest in, there is no need for you to read any further.

I’m serious.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

You can move on.

But if you do think there are new opportunities to explore, if you do think that there are ways to improve your results, then read on. I’m going to show you how scheduling a new meeting periodically can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

help make that happen.

That’s right, a meeting.

The Idea Meeting

An idea meeting is a meeting that exists to create, stimulate, encourage and honor ideas. Its entire purpose is to identify and consider new ideas.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

It is based on the concept that ideas are the seeds of all growth and that without growth, organizations will fail to reach their potential.

You’ve likely been in versions of an idea meeting. You’ve called them problem s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lving meetings. A problem has been identified and a group gets together to brainstorm possible solutions to the problem. Ideas are generated, possible solutions considered, and hopefully this effort leads to a solved prob

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lem.

Problem solving meetings are important and valuable, and while they share some lineage with an idea meeting, they aren’t the same. You see, problem solving meetings are reactive, but idea meetings are proactive.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

here Do They Work?

Idea meetings can work in any sort of organization from the multi-national Fortune 500 mega-firm to a two person company. They will work in marketing, manufacturing, product teams, projects teams, f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nance and HR. They will work in civic organizations and church groups. Anyplace where people understand and care about the goals of the organization, idea meetings can be extremely valuable.

The Format

The format

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of an idea meeting can change based on the number of people in attendance and the specific focus. Sometimes you might want to generate ideas related to one specific objective or strategy. Other times you might want the mee

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting to be completely open. In either case, let people know about the idea meeting at least a couple of days ahead of time. Suggest that they be thinking about their ideas and writing them down to share in the meeting.

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ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

>Keys to Success

There are several ingredients to successful idea meetings. They include:

• Common understanding. Idea meetings work best when people understand where the organization is going. Since the goa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is to create new ideas to help the organization improve and grow, people need to know the basic strategies and objectives that are in place. While some idea meetings might lead to questions about these strategies, for the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

most part the idea meeting is meant to create ways to reach the objectives sooner.

• Open minds. Idea meetings are totally creative affairs. Because of that it is important that all ideas be honored, captured and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

discussed later. As with any creative process, negativity and cynicism need to be checked at the door.

• Search for singles. Often times people don’t want to share their idea unless it is either a blockbuster home

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

run idea or is completely formed and ready for implementation. Both are mistakes. An idea meeting may lead to a home run, but what you want to search for are lots of small incremental improvements or new things to try. E

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

courage people to bring ideas from things they are reading, have heard about or can adapt from some other organization. The idea meeting will score more runs for you if you keep searching for singles and let the home runs

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ome when they come.

• Keep a list. All ideas should be written down and saved. Sometimes an idea can’t be implemented now but might be able to be later. By keeping a catalog of the ideas they won’t be lost. The

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bonus is that often by reading over this idea list in the future, brand new connections and ideas will be sparked.

• Leave with a plan. Idea meetings create ideas, but without action you will create more frustratio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

than improvement. Pick one or two ideas that can be implemented, set up a plan and take action. Never leave an idea meeting without clear next steps and accountability.

Summary

Idea meetings can be an important

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

art of your organizations ongoing improvement process. Take the concepts shared in this article and adapt them for your situation. When you do that the next thing you will see is greater success.

Go ahead, call a meeting

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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