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The following information is based upon over 500 interviews with senior executives with whom I conducted over the past four years. These senior executives represent a variety of industries and organizations. It is interesting to note the similarities of th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eir responses. The research concentrated on five areas:

1. How they gained their experience and knowledge to become a senior executive.

2. What are their attitudes and opinions concerning the youth of today?

3. What are they most concerned about in runn

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing an organization in today’s society?

4. What are their hobbies and interests outside of work?

5. What do they read to keep current?

How they gained their experience and knowledge:

• For all respondents, education was the number one priority. All had

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an undergraduate degree and approximately 60% had a graduate degree. They all believed that without a college education, their chances for advancement to senior management were almost unattainable.

• Having mentors throughout their career was very importa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nt to these men and women. They learned how to promote themselves through the guidance of a mentor. I highly recommend that you read Steven Scott’s book, Mentored By A Millionaire.

• Networking was the key for much of their success within and outside of t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eir industry. When they joined professional associations, they joined with the goal of becoming an officer in the organization for better exposure and networking. Networking consistently served as a catalyst for thinking creatively to capitalize on opportu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nities.

• They all are students of human behavior. They are keen observers of their employees’ and managers’ actions. They look for team- oriented individuals who treat others with respect and dignity. Attitude is the key ingredient for being recognized

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y this group of executives. They are constantly on the look out for talent within and outside of their organizations.

• The majority of these senior executives moved around their organizations every two to three years. A lot of them took lateral transfers

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in order to understand all facets of the organization.

• It was evident that these senior executives all focused on results. They have no patience for excuses or reasons why something cannot be done.

• All of them are strong advocates of life-long learn

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng. They are voracious readers. They read about many different subjects. Their readings spur creativity which they put into action. They are constantly learning about how others run their organizations and how they can apply those strategies to their organ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

izations.

What senior executives are most concerned with:

• Retention of valued employees

• Turnover

• Ethical behavior

• Customer service and satisfaction

• Global competition

• Employee healthcare

• Lack of communication from all levels of the or

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ganization

• Lack of employee loyalty and company loyalty to employees

• Finding good people

• Satisfying stockholders while balancing cost, quality, service and employee morale

• Lawsuits/discrimination charges

• Lack of civility towards one another

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd customers

• Integrating a diverse workforce

What senior executives think about today’s youth:

This question was a mix of attitudes and opinions. It appears that responses were influenced by type of industry and tenure of the senior executives. Here i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s what they said:

• Bright, ambitious, motivated, opinionated, intelligent and confident

• Have an entrepreneurial mindset

• Ability to multitask

• Need a better work ethic…absenteeism, drugs

• What can the company do for me attitude

• Expectations a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e too high…expect promotions without paying the dues

• Lack of commitment to the organization

• Have a sense of entitlement

• Lack of civility and professional bearing

• Lack of respect for others

• Too much reliance on technology and not enough peopl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e skills

Publications senior executives read most:

• Trade publications specifically written about their particular industry
• Harvard Business Review
• Wall Street Journal
• Fortune
• Economist
• Investors Business Daily
•

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ooks on tape
• Fast Company
• Executive Books Summary
• Forbes
• Business Week

Hobbies/Interests of senior executives:

• Golf
• Family
• Reading
• Traveling
• Volunteering
• Working out
• Walking/running<

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

br> • Cooking
• Tennis
• Fishing
• Bicycling

If your career plan is to ascend to a senior management position, write your own personal action plan based upon how the senior executives in your organization gained their experiences. In addit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on, think about how you can help them with their major concerns in leading an organization. Read what they read in order to be conversant with them. Look at their hobbies and interests and determine if you have mutual interest with them. If you do, use it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to network and display your similar interest through conversation. Lastly, form a positive response for their perception of the youth of today. Suggest ways that they can harness the energy of the youth and put it to a positive force within an organization

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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