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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

selection, development and commercialisation.

There are other useful definitions in this field, for example, c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

reativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ide

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

as.

There are distinct processes that enhance problem identification and idea generation and, similarly, distin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to commercial success, these processes improve the probability that good ideas will be generated and selected an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d that investment in developing and commercialising those ideas will not be wasted.

Radical Innovation

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ne of the common concepts in innovation is the idea of radical creativity. That innovation is only truly innovat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ive if it is radical. But how do we define radical?

Of the many definitions, one of the most useful is that of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Liefer et al (2000):

a) An entirely new set of performance features.

b) Improvements in known performance feat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ures of fine times or greater.

c) A 30% or greater reduction in cost.

d) Changes the basis of competition (Sag

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e, 2000).

Whilst creators often define their ideas as innovative, do they meet the above criteria?

But even if

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

they do, is this enough?

Venture capitalists and due diligence are rarely concerned with whether a product is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

innovative or not. The more pertinent questions include:

a) What problem will it solve?

b) Does the end user b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lieve that the product will solve the problem? What the creator thinks is unimportant. What the end user thinks

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is paramount.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, wh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ich can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power P

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oint Presentation) from http://www.managing-creativi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ty.com/

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You a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re free to reproduce this article as long as no changes are made and the author's name and site URL are retained

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We would usually think about doctors and nurses when we think about people who work in the field of medicine. However, the jobs in medicine are not limited to nurses and doctors, there are other opportunities that can be found in the service area of health care.

Your quest for loyal customers can center on a three part plan to get the customers to consider themselves as part of your club. The plan commences when you introduce a highly effective C.E.P.

Three mistakes that virtually all student entrepreneurs make when that start a small business.

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