Digg It - Business

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

election, development and commercialisation.

There are distinct processes that enhance problem identification and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ill be generated and selected and that investment in developing and commercialising those ideas will not be wasted

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

.

The quantity and quality of the idea pool is important.

The Economist (2003b) states that 3000 bright ideas ar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ducts. And four such development programmes are the minimum needed to stand any chance of getting one winner.

Gen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rating a large idea pool of quality ideas is actually not that difficult. There are numerous approaches:

a) One o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f the more useful definitions of creativity is that it is a large set of ideas, a large set of diverse ideas and l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rge set of novel ideas. Focusing on each of these opens up various pathways.

b) Separating creative from critical

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

thinking. Creative thinking is unrestricted, uninhibited, unrestrained, imaginative, carefree, rebellious, and rev

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lutionary. Once a large set of ideas are generated, critical thinking can be used, which is focused, feasible, con

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

servative and practical.

c) One of the more useful methods is simply to be prolific. Some of the most successful

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

reations have been produced when the creator was being prolific. Being prolific trounces over the blocks that prev

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt output and quickly builds up competencies that are required for truly exceptional work.

These topics are cover

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ivity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

Yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are free to reproduce this article as long as no changes are made and the author's name and site URL are retained

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/24241/diggit-Innovation-Management--The-Quality-and-Quantity-of-the-Idea-Pool.html">Innovation Management: The Quality and Quantity of the Idea Pool</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/24241/diggit-Innovation-Management--The-Quality-and-Quantity-of-the-Idea-Pool.html]Innovation Management: The Quality and Quantity of the Idea Pool[/url]

One service, one big client, one product, does not make a one-person business that can thrive. And, it can get you in hot water if your one client with your one product or service is corporate - you start to look too much like an employee to keep the IRS happy.

A Business Directory is normally published free of charge for users. Businesses get a free listing which is usually a name, address and phone number. If they want more information displayed they have to pay a fee...

Is it possible to use advertising to create a trend? Can we use advertising to start a social movement? Can advertising be used to get the ball rolling and change the way our society works? Advertising to create a trend is possible and it is done more often than you think.

Tags

Links

Digg It - Innovation Management: The Quality and Quantity of the Idea Pool

Related Articles: