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Yet there is a place for those external 'raft-build's', 'away days' and 'paintballing'! Just get them in context; there is work to do up front to leverage those experiences and get the best value from them. Jus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t build great relationships in your business or organisation, one-to-one - then have the fun day out and grow even more!

"Motivation is like food for the brain. You cannot get enough in on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sitting. It needs continual and regular top ups."

Peter Davies
So a 'people-focused' way of being in your business generates Motivation permanently and ongoing.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

>Start at the Beginning

You can't motivate people to get excited if the core basics aren't right. So you have to get the financial reward appropriate. Then you have to ensure that working conditions
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
are right. How? Ask your people if they are! Example? Folks don't feel motivated if they are cold.
Dig Deeper

Apart from the basics, there is another level you have to get just right. How they a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re feeling. This is where it gets a bit more challenging. You have to ask them about this too. By creating the right sort of trusting and encouraging open relationships with them that they feel comfortable to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tell you. This is about how you go about it. Big, important actions for you.

Fix It!

To motivate your people the 'hygiene factors' have to be sorted out first. That's your job and you can't affo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rd to miss anything. Nor can you start doing the smart stuff till you get this lot right. You can't super-enthuse your team if you are not personally connecting with them at a high level.

Moving On

Get a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l the basics sorted out, create feedback loops to ensure that you find out those little irritations for them early, and create the ongoing and open atmosphere. You can't rush this stuff though - if you do, it won't wo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rk.

It's Personal

Now you can get to the individual. Right now you have 'comfortable' people in a trusting and helpful workplace. Here's where you have to build your personal relationships with in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ividuals. There no quick way around this. Get to know what turns them on, one by one. Understand their strengths and preferences - and the bits they love about their work. Give them more of it!

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

>Become Emotional

By giving them more of what they want to do, they will be ready for more. And you can create that for them. Stretch and challenge them - build their confidence. People get motivated when they ar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e excited. They get excited by being confident and looking forward to their work.

Ask Them 1

Now we are on a new level. So here's the thing - to find out what your people need more of in their working li

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e, you need to ask them. 'What else do you need to get more from your work?' Find out how you can help them.

Ask Them 2

This is a bit trickier. You can't ask them this. Observe what it is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that you do, in your interactions with them, that gives them a buzz. Because it will be different for everyone, you will have to use a bit of trial and error here. You need to work this out for yourself.

Thin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s Like..

Saying 'Thank you'; encouragement; personal coaching; laughter; resources; physical help; conversation; touching base; actions; celebration; rewards; praise; acknowledgement; (private and public); standin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g up for them. There are lots more and to be honest, everyone is different. That's why Motivation is so challenging. But it's also why you are the boss - because it's your job to deliver this.

What Ha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pened To..

The raft building/paintballing/away day? Well, Motivation kicks in here at the very highest level. You can really motivate your people with these exercises. Use them before you've got t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he basics right and you won't get a return. This is where it often goes wrong. And when it does, it's like pouring petrol on a fire to put it out - it makes things a whole lot worse. Don't chose this wrong

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

/b> level as an 'easy' option too soon.

And a motivated workforce has an energy all of it's own. By making the effort to play your part, you can unleash serious potential - and it is so, so worth it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Motivating Employees - Ten Ways to Start You Off

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