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Digg It - Recruitment - Pick People Who Think
Old style management doesn't encourage personal mind
control, employees aren't encou According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product raged to think. That was
certainly the case when I started work back in the bad old
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in days however it's still prevalent in many businesses today. It's evident in many of lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. the organisations that I work with
that there's a culture of - "I'm the boss - I te here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe l you what
to do - you don't question it." The successful manager doesn't react tha d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro t way, he or she
employs people who think; people with a mind of their own
who aren ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc 't afraid to say what they think and feel. You need
people who question, who challen easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ge you as a manager. I remember sitting in on a second interview with John, a manag nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically r client of mine who was interviewing candidates for a
sales job. One of the candida and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ tes was a guy called Phil; he
was a very strong character, full of questions and
su ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ggestions on how the job should be done. John turned to me when Phil left the room - ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a "That guy's
good, I reckon he'd be a good salesman for us, but I don't
think I cou dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod d handle him." John was a much quieter type of
person than Phil and I knew he felt u cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ncomfortable with his
style. So I asked John - "What do you want this new salesman tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen to
do?" "I want him to bring in new business" said John. "Do
you think he can do th t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel at" I asked. "Of course I do, I just
think he'll be difficult to handle." Again, it ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust all comes down to outcomes; of course you've got
to consider how you're going to wor y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products k with a new team member
but you sometimes need to get out of your comfort zone and
. As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de take a risk. John hired Phil and he brought in the new business that John needed. elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip Phil was always a handful and a challenge for John
but they learned to work together tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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