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Digg It - Cultural Differences: Making it Work Virtually
Working virtually adds a whole new dimension to the phrase “cultural differences”. It immediately becomes apparent how different people around the world work, live and network.
The barriers have be
The barriers have be
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
en lifted. We can now work “real time” with people around the world, assisting and serving from thousands of miles away in a flash. What is commonly not considered is the fact that though we are wo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
king closely together, we may have vastly different views of the world, various business practices and languages. This can be a mixed blessing and can lead to disaster on many fronts.
Language Issu
Language Issu
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s
Learning to adapt to different cultures in a flash can be difficult. You may have to alter your perception of your own language, understanding that though you use a specific version of English, f
Learning to adapt to different cultures in a flash can be difficult. You may have to alter your perception of your own language, understanding that though you use a specific version of English, f
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r example, your colleague or client may be perfectly correct in their methods of writing and speaking in their own culture. Before criticizing someone, especially publicly as I have seen done so man
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
times, check your facts – the other person may be correct.
YOU could be the wrong one, despite what may be good intentions to point out an error.
Though someone may not have a mastery of your lang
YOU could be the wrong one, despite what may be good intentions to point out an error.
Though someone may not have a mastery of your lang
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
age, it does not mean that they are any less skilled or less professional than you. He or she may also not understand that though it may be customary to have specific etiquette in a business solicit
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ation or transaction, it may be very different in their culture. Be tolerant.
Many times on colleague mail lists and other virtual communication venues, someone will post with imperfect English ask
Many times on colleague mail lists and other virtual communication venues, someone will post with imperfect English ask
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng for assistance or just want to communicate with peers around the world. Don’t belittle that person for NOT writing in your language. If there are specific rules for the list stating that no post
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
can be made other than in your language, then it should be the responsibility of a moderator or list owner to take care of that issue—it is not up to you to openly criticize or berate that person—pe
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
iod.
Beliefs and Customs
Understand that your beliefs and methods of working may be entirely different than in a different country and that YOUR WAY IS NOT NECESSARILY BETTER! Each person, no matt
Beliefs and Customs
Understand that your beliefs and methods of working may be entirely different than in a different country and that YOUR WAY IS NOT NECESSARILY BETTER! Each person, no matt
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r where they hail from, is entitled to his or her own opinions and beliefs. It is not appropriate to question or condemn anyone at any time regarding these things.
Interpretation of the Written Wor
Interpretation of the Written Wor
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Though someone may advertise in a way that you consider “spamming” you, to him or her it may be considered innocent advertising. Though it may be unsolicited, to be fair, so are cold-calling and p
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
stal mailings. Many of the people whom I’ve seen complaining about such unsolicited “spam” I have seen mention that they have used such methods to attempt to obtain clients at one time or another.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Let’s not be hypocritical.
Many people new to virtual business may not understand all of the “rules of the game”, but they are highly skilled professionals perfectly capable of providing you with a
Many people new to virtual business may not understand all of the “rules of the game”, but they are highly skilled professionals perfectly capable of providing you with a
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
errific end result. Many times using a professional from another country may be far more affordable to you as a subcontractor, particularly with exchange rates these days.
Working with Clients Inte
Working with Clients Inte
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nationally
Working with clients in different countries can be a challenge and requires consideration of different cultures. Many cultures are quite conservative and formal and require a strictly pr
Working with clients in different countries can be a challenge and requires consideration of different cultures. Many cultures are quite conservative and formal and require a strictly pr
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
fessional relationship in order to be successful. When approached by a foreign professional, be completely professional. Always address a potential client formally until he or she gives you permissi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
n to do otherwise. In many countries, failure to do so is considered a lack of respect and is reason to dismiss you.
Last, but definitely not least - Avoid religious and political discussions wit
Last, but definitely not least - Avoid religious and political discussions wit
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
international clients at all costs. There is no quicker way to end a fruitful relationship than to begin to debate over such issues. Keep it professional – not personal.
©2003 Susan M. Totman, MV
©2003 Susan M. Totman, MV
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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