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Digg It - CRM ...The Emperor's New Clothes
The story of the emperor's new clothes is a fairy tale about men who fooled the emperor into believing that they had made him a beautiful suit of clothes. In fact they had not made anything. The emperor went out in
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
public wearing nothing but his underwear because he didn't want to appear stupid since they had told him only the wisest people could see the fine fabrics.When the emperor went out in public a little child yelled...
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
The emperor isn't wearing any clothes!" Today I am that child.
"CRM doesn't cover your mistakes or fix your problems and you have been lied to about its ability to "manage" your client relationships!" CRM is a syst
"CRM doesn't cover your mistakes or fix your problems and you have been lied to about its ability to "manage" your client relationships!" CRM is a syst
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
em that is based on faulty logic. The premise that companies can manage clients is foolish!
Business 101 will tell you that clients manage businesses. They tell the company what to sell, when to sell it, how to sel
Business 101 will tell you that clients manage businesses. They tell the company what to sell, when to sell it, how to sel
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
it, where to sell it, and will stop buying it on a whim depending upon a long list of uncontrollable situations (they are getting older, economic circumstances, politics, trends, health issues etc etc.)
What does
What does
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
CRM do? It lulls CEOs, sales and marketing department heads into believing that they can hold onto clients by using data alone. CRM bogs down sales & marketing teams and creates massive amounts of additional work, k
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
eping them connected to their computers instead of visiting clients. CRM requires cleaning just like any other database and the larger the database the more time it takes to clean. The sharing of information within
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
a company can, in some instances, actually slow down the process of customer service, since more people are now involved in decision making processes. The bottom line of customer service is pushed to the side and di
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ect mail marketing moves forward. Direct mail marketing has abysmal response rates and even if it was improved is a poor alternative to actually communicating with clients.
Now is the time to go put on your clothes
Now is the time to go put on your clothes
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
and fire the tailors!
You have spent a fortune in purchasing the software, you spent thousands of dollars on man-hours used up in training and retraining, sent memos and held staff meetings, paid tailors(I mean c
You have spent a fortune in purchasing the software, you spent thousands of dollars on man-hours used up in training and retraining, sent memos and held staff meetings, paid tailors(I mean c
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nsultants), and still are no closer to getting customer loyalty than you were 6 months ago. As a matter of fact it may be worse because client services have suffered while you spent all this time getting CRM up and
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
running. Cut your loses and run!
Now pull out a clean sheet of paper and write down this "to do" list...
1. Set goals for customer service that involve "WOW" customer service principles. Design a quality customer
Now pull out a clean sheet of paper and write down this "to do" list...
1. Set goals for customer service that involve "WOW" customer service principles. Design a quality customer
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ervice program. Set a start date and end date for evaluation purposes.
2. Read a book a week on client relationship marketing and "WOW" customer service and give yourself a test to make sure you have retained the i
2. Read a book a week on client relationship marketing and "WOW" customer service and give yourself a test to make sure you have retained the i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nformation. Then USE it! Make sure all your employees do the same to one degree or another.
3. Evaluate all your employees, are they happy, do the have a vested interest in your success, would they want to be your
3. Evaluate all your employees, are they happy, do the have a vested interest in your success, would they want to be your
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
lient? What is their body language on the job, enthusiastic, angry, indifferent, bored? Get rid of dead weight! If a customer is likely to meet your employees it MUST be a positive experience. Pay your front line e
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mployees what they are worth. Smiles and enthusiasm are worth at least $1.00 per hour.
3. Reduce advertising budget... increase marketing budget... understand the difference.
4. Cut out or reduce systems that tend
3. Reduce advertising budget... increase marketing budget... understand the difference.
4. Cut out or reduce systems that tend
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to isolate you from your customers, voice mail mazes, advertising campaigns designed for the general public, autoresponders, self help kiosks or webpages, overseas customer service centers.
5. Increase communicatio
5. Increase communicatio
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n through handwritten notes, visits with clients, feed back and brainstorming sessions that put the client and the business on the same side of the table as partners, reduce outsourcing, reward good clients frequent
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
y, use greeting cards with commerative stamps instead of postcards with bulk postage ( Customers think, "If I'm not worth 37 cents you don't need my business."), put some thought into client gifts (diabetics don't a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ppreciate candy) and finally ask, ask, ask, ask, ask, ask, ask, for referrals! Then ask for referrals again.
Don't look to CRM to solve the problems of customer loyalty. Look at your relationships with your clients
Don't look to CRM to solve the problems of customer loyalty. Look at your relationships with your clients
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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