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Digg It - Manage or Lead - Why the Difference Matters and What to Do About That Difference
Many books have been written about managing people, and an equally large number have been written about leadership. Some use the words manage and lead interchangeably, and some talk abou
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t the differences between the words, building a distinction based on style or behaviors.
With all due respect for these books, let me make it simple.
Manage things and lead people.
With all due respect for these books, let me make it simple.
Manage things and lead people.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
anage
Often we can clarify much by going to the dictionary to look up words we already know. When I looked up manage on Dictionary .com, I saw phrases like:
“To direct or control t
Often we can clarify much by going to the dictionary to look up words we already know. When I looked up manage on Dictionary .com, I saw phrases like:
“To direct or control t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
he use of; handle, to exert control over, to make submissive to one's authority, discipline, or persuasion . . .”
Given those definitions there are many things we need to manage:
• Budg
Given those definitions there are many things we need to manage:
• Budg
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ts
• Production schedules
• Sales forecasts
• Marketing plans
• Projects
• Work flow
… to name a few.
Obviously, management skills are important. Organizations need the capability
• Production schedules
• Sales forecasts
• Marketing plans
• Projects
• Work flow
… to name a few.
Obviously, management skills are important. Organizations need the capability
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
of effectively managing the items and resources on the list above (and 100 other things).
The rub comes when you start thinking about managing people. People aren’t budgets or marketin
The rub comes when you start thinking about managing people. People aren’t budgets or marketin
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
plans. People are a resource in a whole other classification beyond the other resources of an organization.
People won’t perform most effectively if they are being controlled or made s
People won’t perform most effectively if they are being controlled or made s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ubmissive to authority. (Hey, I’m just using the words from the definition I read!)
Lead
On the other hand, let’s go back to the dictionary.com for some phrases on lead.
“show t
Lead
On the other hand, let’s go back to the dictionary.com for some phrases on lead.
“show t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e way by going in advance, to guide or direct a course, to inspire the conduct of …” are just a few of the definitions I found.
People respond to being led.
Just as you can’t inspire th
People respond to being led.
Just as you can’t inspire th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e conduct of a budget, you won’t be most effective trying to manage people.
Which leads me back to my initial premise: Manage things and lead people.
Beyond Semantics
I challen
Which leads me back to my initial premise: Manage things and lead people.
Beyond Semantics
I challen
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e you to think about your current practices, habits and approaches to working with other people. If you can find situations, times, or tendencies where you lean towards managing people, I
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
encourage you to try a new approach starting today.
Here are six things you can do to shift your focus towards leading:
1. Think about how you have felt when being led vs. being man
Here are six things you can do to shift your focus towards leading:
1. Think about how you have felt when being led vs. being man
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ged. Write down five reasons you prefer to be led and use those reasons as reminders for yourself.
2. Explain these differences to those you lead and have a discussion about thos
2. Explain these differences to those you lead and have a discussion about thos
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e differences. Commit to these people that you want to lead them more and manage them less. Ask for their help in adjusting your approach.
3. Recognize the strengths in those yo
3. Recognize the strengths in those yo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
work with and find ways for them to express those strengths more often and effectively.
4. Take the lead. Show the way by rolling up your sleeves to help a group with a stic
4. Take the lead. Show the way by rolling up your sleeves to help a group with a stic
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ky problem or to help them overcome a time crunch. Maybe you know the real work and can help in that way. Maybe you help by getting rid of an obstacle, providing moral support or gettin
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
the pizza.
5. Build relationships. Remember always that leading is a relationship activity, so take more time and focus more energy on building relationships with those you lead
5. Build relationships. Remember always that leading is a relationship activity, so take more time and focus more energy on building relationships with those you lead
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
. As you build relationships you give yourself the opportunity to be more effective as a leader.
6. Think of yourself, call yourself, and introduce yourself as a leader and not a man
6. Think of yourself, call yourself, and introduce yourself as a leader and not a man
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ger. The words matter.
Improve your management skills. Learn how to allocate resources, control expenses, and build projects. Use the thoughts in this article to help you continue
Improve your management skills. Learn how to allocate resources, control expenses, and build projects. Use the thoughts in this article to help you continue
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
to improve your leadership skills too. Both skill sets are important. And both always have room for improvement.
They just aren’t one in the same… Manage things and lead people.
They just aren’t one in the same… Manage things and lead people.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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