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Contemporary economic models present the typical consumer as deliberative and highly forward-looking, not subject to impulsive behavior. Shopping f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or a product or a service is seen as an information-gathering exercise in which the buyers look for the best possible deal for products and/or serv

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ces they have decided to purchase. Consumption choices represent optimizing within an environment of deliberation, control, and long-term planning.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Whether such a picture is accurate it would be news (and news of a very bad sort) to a whole industry of advertisers, marketers, and consultants w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ose research on consumer behavior tells a very different story. Indeed, their findings are difficult to reconcile with the picture of the consumer

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s highly deliberative and purposive.

Serious empirical investigations suggest that these assumptions do not adequately describe a wide range of co

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nsumer behaviors. The simple rational-economic model is reasonable for predicting some fraction of choice behavior for some class of goods -apples

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ersus oranges, milk versus orange juice- but it is inadequate when we are led to more consequential issues like consumption versus leisure, technol

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ogical products with high symbolic content, fashion, consumer credit, and so on. In particular, it exaggerates how rational, informed, and consiste

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t people are; it overstates their independence. Moreover it fails to address the pressures that consumerism imposes on individuals with respect to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

vailable choices and the consequences of various consumption decisions. By researching and understanding those pressures, one may well arrive at ve

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ry different conclusions about politics and policy.

Corporations know that having a product available where target customers can buy it is essenti

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l to their business success. From the introduction of commerce to today's immense information exchange, markets have always been the primary focus

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of any sound business plan. That is because markets provide the necessary fuels for any industry to evolve. By consuming a variety of resources and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

products and having moved beyond basic needs to include luxury items and technological innovations to try to improve efficiency, today's consumers

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ave created another type of consumer trend; consuming for the sake of consumption.

Such consumption beyond minimal and basic needs is not necessar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ily a bad thing in and of itself, as throughout history we have always sought to find ways to make our lives a bit easier to live. However, increas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ngly, there are important issues around consumerism and consumption that need to be understood as they are at the core of many, if not most societi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es. The impacts of current consumption, positive and negative are very significant to all aspects of our lives, as well as our planet. But equally

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mportant to bear in mind in discussing consumption patterns is the underlying system that promotes certain types of consumption and not other types

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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