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Digg It - Satisfied Employees, A Powerful Marketing Strategy
Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the economy, but is that the only reason? The answer could be as simple as how respected and appreciated your staff feels.
Recently I visited a store to buy pet supplies. I was given a pleasant greeti
Recently I visited a store to buy pet supplies. I was given a pleasant greeti
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
g, assisted with my purchase and made to feel like a valued customer. It was a good experience until I paid for my purchase. The clerk began badmouthing the fact that her boss, the owner, took the after
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
oon off. The clerk seemed to feel obligated to tell me how much better she could run the business if she had the authority. I simply smiled, secretly wishing for the experience to be over as quickly as
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ossible.
I considered this to be an isolated case and dismissed it. The clerk was just having a bad day. I went in on another occasion and had a similar experience with another clerk. However, this tim
I considered this to be an isolated case and dismissed it. The clerk was just having a bad day. I went in on another occasion and had a similar experience with another clerk. However, this tim
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the other clerk didn’t seem to care if I bought anything or not. All she wanted to do was put down the owner.
I haven’t been back since the second experience, nor do I feel comfortable referring anyon
I haven’t been back since the second experience, nor do I feel comfortable referring anyon
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to the store. Based on my experiences, I have to assume that these employees do not feel valued by their boss. If they did, I hardly think they would talk so poorly behind the owner’s back. I assume th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
se employees work just enough to justify their paycheck. I can also assume they won’t do anything to generate new business. What a pity. And what a missed opportunity for everyone.
In today’s competiti
In today’s competiti
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e business environment, companies can foolishly waste phenomenal amounts of money on what they assume are effective marketing strategies in order to gain more customers. Yet if their marketing strategy
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
oes not include employee satisfaction, these new customers may have a less than pleasant experience and will be less likely to return.
How many companies spend a fortune on marketing in order to gain a
How many companies spend a fortune on marketing in order to gain a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
larger customer base yet miss the key ingredient to the foundation of their success? A successful foundation lies within their employees. Do they enjoy working for the organization? How good do they fee
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
l about their role within the company? What do they say and do on the job (both during and after business hours)? Most importantly, do they feel respected and appreciated?
A committed staff can literal
A committed staff can literal
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
y turn a floundering company around. At a minimum they can help to keep it afloat. When people feel appreciated, they are more likely to be loyal, creative, and trustworthy. They are willing do what it
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
akes to keep customers happy. They are less likely to undermine the success of the organization or merely be in a state of complacency while at work. Satisfied and loyal employees make excellent public
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
elations representatives who truly have the desire to make your customers happy.
There are many owners and managers who still maintain the outdated belief that an employee should just be happy to have
There are many owners and managers who still maintain the outdated belief that an employee should just be happy to have
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
job. They seem to think any investment in their people is a waste of time and money. Have they ever thought that this could be the reason for such low productivity and morale and poor customer service?
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Smart managers and owners are taking a much more progressive and holistic approach to how they run their businesses. One such approach is setting up programs to express appreciation and respect for the
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r staff. A good incentive program for your employees not only makes excellent business sense, it is also a very powerful marketing strategy.
Key to the success of any incentive program is sincerity. If
Key to the success of any incentive program is sincerity. If
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
you implement a program only to see how much you can get out of people, chances of failure are high. Additionally, the actions of the management team have to match the philosophy of the program you impl
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ment in order to succeed.
The greatest key to success with an incentive program is to commit to a high level of respect for your team. Remember always that without your staff you not likely to succeed
The greatest key to success with an incentive program is to commit to a high level of respect for your team. Remember always that without your staff you not likely to succeed
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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