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Many business people and managers are spending too much time trying to change the underperforming people who work for them. They seem to believe that if they train people - tell them w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat to do or even threaten them with the sack - then the performance level will go up.

The successful manager concentrates on developing the strengths of his team members - not trying

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to correct their weaknesses. Sometimes you have to manage around a weakness, but you can't make people what they're not.

Some years ago I decided to improve my golf by taking some le

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ssons. A friend and I spent some hours with a professional golfer and coach at a local country club. This was really useful to me and I did get better. However my friend Robin hadn't a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

clue. No matter what the pro told him to do, how to change his stance and his grip, he could hardly hit the ball.

If you'd given Robin a hundred lessons and threatened him with a gu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, I doubt if he'd ever have completed a round of golf in less than two days. Robin is a successful lawyer and makes a lot of money, however a golfer - he is not.

So if you have a sale

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s person on your team who isn't bringing in the sales or a production engineer who isn't making his quota, then you have to make a decision. Is this person not producing because they d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on't have the ability - because they need more training or - because there's another reason?

You can read more about coaching and other reasons for non performance in my book - "How

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to get more Sales by Motivating your Team" but for the moment it's important to understand that the individual may not be able to do the job.

They may tell you they can do the job bec

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ause they're unwilling to accept defeat; however I've known people in sales jobs who shouldn't be in sales and doctors, plumbers, lawyers and engineers who were also in the wrong job.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

What you need to do is get people who can't do the job into a job that they can do or get them out of your team.

I joined three companies as a manager and in each case I inherited tea

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

m members who didn't have what it takes to do the job. I'd usually find three categories of people in the teams - The first group were the 'good guys,' the ones I knew could do the job

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and wouldn't give me any hassle.

The second group consisted of people who needed a bit of looking after, watching closely and definitely some coaching.

The third group were the ones

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

didn't have either the skills or the characteristics to do the job and no amount of training, or anything I could do, would change that. I would often find that these people, due to t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

heir lack of success, weren't exactly happy in the job anyway and were sometimes only too pleased to be transferred to another position.

I hear you saying - "easier said than done Al

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n" and you're right. But the successful manager needs to address these issues for the good of the team and the business.

The successful manager concentrates on strengths not weaknesse

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s. It's vital to give your people feedback on their strengths and also on their weaknesses. However these should only be weaknesses that you know the individual can do something about

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

It's a waste of your time and effort trying to sort weaknesses that can't be sorted. Some people just can't build relationships with customers; others can't work as fast as you ne

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ed them to and others can't write a report to save their life.

Your most productive time as a manager will be spent giving feedback on strengths and how to develop these even further.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Many managers spend the majority of their time with team members trying to resolve weaknesses. They then don't have the time or sometimes the capability to give feedback on strengths

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So you decided to start a business. You know it would be very profitable because it is the first of its own and the idea is still very fresh. You spent money on paid advertisements.

Employee retention matters to all companies, for many different reasons. A high turnover of employees not only results in a loss of skills, a waste of training time already spent but also indicates something wrong within a company that might need addressing.

There is a huge gap between the conventional way of earning a living and the work from home way of creating a life.

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